{"id":3272,"date":"2021-04-23T10:40:29","date_gmt":"2021-04-23T10:40:29","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3272"},"modified":"2026-05-12T09:42:35","modified_gmt":"2026-05-12T09:42:35","slug":"digital-transformation-strategy-successful","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/digital-transformation-strategy-successful\/","title":{"rendered":"Digital transformation helps firms boost their performance"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<span data-contrast=\"auto\">The<\/span><span data-contrast=\"auto\">\u00a0digital revolution\u00a0<\/span><span data-contrast=\"auto\">has triggered fundamental changes in<\/span><span data-contrast=\"auto\">\u00a0global organizations<\/span><span data-contrast=\"auto\">\u00a0over the last two decades<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">providing fertile terrain for<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">new business models<\/span><\/b><span data-contrast=\"auto\">\u00a0as well as\u00a0<\/span><span data-contrast=\"auto\">prompting\u00a0<\/span><span data-contrast=\"auto\">the demise of\u00a0<\/span><span data-contrast=\"auto\">long-established firms,<\/span><span data-contrast=\"auto\">\u00a0unable to keep pace with\u00a0<\/span><span data-contrast=\"auto\">evolving\u00a0<\/span><span data-contrast=\"auto\">consumer behaviors and\u00a0<\/span><span data-contrast=\"auto\">technologies<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Digital transformation allows companies to achieve\u00a0<\/span><b><span data-contrast=\"auto\">greater business agility and workplace productivity<\/span><\/b><span data-contrast=\"auto\">\u00a0by increasing innovation and generating value through new business models.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">G<\/span><span data-contrast=\"auto\">lobal organizations have leveraged new technologies to varying degrees depending on their business, industry and areas of operation,\u00a0<\/span><span data-contrast=\"auto\">yet\u00a0<\/span><b><span data-contrast=\"auto\">the pandemic surely gave\u00a0<\/span><\/b><b><span data-contrast=\"auto\">many\u00a0<\/span><\/b><b><span data-contrast=\"auto\">a<\/span><\/b><b><span data-contrast=\"auto\">n<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">unanticipated<\/span><\/b><b><span data-contrast=\"auto\">\u00a0push<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a08f79485cb1 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a08f79485cb1\" class=\"gem-divider  \" style=\"\" ><\/div><div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  ><strong><span class=\"TextRun SCXW249889322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249889322 BCX0\">\u201cCOVID-19 accelerated the digitalization process in some\u00a0<\/span><\/span><span class=\"TextRun SCXW249889322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249889322 BCX0\">firms\u00a0<\/span><\/span><span class=\"TextRun SCXW249889322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249889322 BCX0\">and gave more digitally advanced\u00a0<\/span><\/span><span class=\"TextRun SCXW249889322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249889322 BCX0\">organizations<\/span><\/span><span class=\"TextRun SCXW249889322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249889322 BCX0\"> an edge, at least in the initial stages.\u201d<\/span><\/span><\/strong><\/p>\n<p><span class=\"TextRun BCX0 SCXW154461970\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW154461970\">Javier Zamora<\/span><\/span><span class=\"TextRun BCX0 SCXW154461970\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW154461970\">, IESE professor<\/span><\/span><\/blockquote><span style=color:#ff0000;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a08f79485d2b {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a08f79485d2b\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;bottom-to-top&#8221;]<span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">D<\/span><span data-contrast=\"auto\">aily pressures and \u2018business as usual\u2019\u00a0<\/span><span data-contrast=\"auto\">surely\u00a0<\/span><span data-contrast=\"auto\">prevented\u00a0<\/span><span data-contrast=\"auto\">many business leaders<\/span><span data-contrast=\"auto\">\u00a0from fully<\/span><span data-contrast=\"auto\">\u00a0embracing and<\/span><span data-contrast=\"auto\">\u00a0prioritizing digital transformation<\/span><span data-contrast=\"auto\">. Without a doubt,<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">COVID-19<\/span><\/b><b><span data-contrast=\"auto\">\u00a0accelerated the process<\/span><\/b><span data-contrast=\"auto\">\u00a0in some\u00a0<\/span><span data-contrast=\"auto\">firms<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">and gave\u00a0<\/span><span data-contrast=\"auto\">more digitally\u00a0<\/span><span data-contrast=\"auto\">advanced\u00a0<\/span><span data-contrast=\"auto\">organizations\u00a0<\/span><span data-contrast=\"auto\">an edge<\/span><span data-contrast=\"auto\">, at least in the initial stages<\/span><span data-contrast=\"auto\">,\u201d\u00a0<\/span><span data-contrast=\"auto\">says\u00a0<\/span><span data-contrast=\"auto\">Prof. Javier Zamora, head of IESE\u2019s Information Systems Department.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Digital transformation requires a common language among top leaders<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">For<\/span><span data-contrast=\"auto\">\u00a0Prof. Zamora<\/span><span data-contrast=\"auto\">, firms need to\u00a0<\/span><span data-contrast=\"auto\">promote<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">a holistic approach and common language\u00a0<\/span><\/b><span data-contrast=\"auto\">among top-level decision makers to cultivate an organization-wide digital mindset and avoid functional silos<\/span><span data-contrast=\"auto\">\u00a0and groupthink<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">In order t<\/span><span data-contrast=\"auto\">o\u00a0<\/span><span data-contrast=\"auto\">lead<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">a solid digital\u00a0<\/span><span data-contrast=\"auto\">transformation process<\/span><span data-contrast=\"auto\">,\u00a0<\/span><b><span data-contrast=\"auto\">managers should consider three main questions<\/span><\/b><span data-contrast=\"auto\">: the \u2018why\u2019\u00a0<\/span><span data-contrast=\"auto\">behind the changing<\/span><span data-contrast=\"auto\">\u00a0business environment, the \u2018what\u2019 to\u00a0<\/span><span data-contrast=\"auto\">define<\/span><span data-contrast=\"auto\">\u00a0the\u00a0<\/span><span data-contrast=\"auto\">structural and operational\u00a0<\/span><span data-contrast=\"auto\">changes<\/span><span data-contrast=\"auto\">\u00a0needed<\/span><span data-contrast=\"auto\">\u00a0to\u00a0<\/span><span data-contrast=\"auto\">build\u00a0<\/span><span data-contrast=\"auto\">their new business model<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0and lastly, the \u2018how,\u2019 whic<\/span><span data-contrast=\"auto\">h entails a\u00a0<\/span><b><span data-contrast=\"auto\">bimodal\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\u2018learn and earn\u2019\u00a0<\/span><\/b><b><span data-contrast=\"auto\">approach<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">so they can<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">execute their current model while exploring new ones\u201d.<\/span><\/p>\n<h2><span class=\"TextRun SCXW259430047 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259430047 BCX0\" data-ccp-parastyle=\"Normal (Web)\">8<\/span><\/span><span class=\"TextRun SCXW259430047 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259430047 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0traits\u00a0<\/span><\/span><span class=\"TextRun SCXW259430047 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259430047 BCX0\" data-ccp-parastyle=\"Normal (Web)\">of s<\/span><\/span><span class=\"TextRun SCXW259430047 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259430047 BCX0\" data-ccp-parastyle=\"Normal (Web)\">uccessful digital strategies<\/span><\/span><span class=\"EOP SCXW259430047 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Prof. Zamora, in collaboration with Prof. Joan E. Enric and other authors,\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">recently\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">led a study to\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">examine<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">the degree of digital maturity in Spanish firms.\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Titled <strong>\u201c<\/strong><\/span><\/span><strong><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">IESE-Penteo Study on Digital Transformation<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u201d <\/span><\/span><\/strong><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">their research explored\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">digital transformation from the vantage point of\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">business context, technical infrastructure, business models and organizational frameworks<\/span><\/span><\/strong><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Among its\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">conclusions<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, the study found\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">some\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">common traits among\u00a0<\/span><\/span><span class=\"TextRun SCXW30466603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30466603 BCX0\" data-ccp-parastyle=\"Normal (Web)\">firms with the most successful digital strategies:<\/span><\/span><span class=\"EOP SCXW30466603 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><strong><span class=\"subrat\">1.<\/span> <span class=\"TextRun BCX0 SCXW18765296\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW18765296\">I<span class=\"TextRun SCXW176030079 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW176030079 BCX0\" data-ccp-charstyle=\"Strong\">nitiatives lasting 1 to 3 years<\/span><\/span><span class=\"EOP SCXW176030079 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW37527535 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37527535 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Most companies complete their digital initiatives in the first and second year, although some take\u00a0<\/span><\/span><span class=\"TextRun SCXW37527535 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37527535 BCX0\" data-ccp-parastyle=\"Normal (Web)\">up to<\/span><\/span><span class=\"TextRun SCXW37527535 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37527535 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0three years<\/span><\/span><span class=\"TextRun SCXW37527535 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37527535 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, with a clear<\/span><\/span><span class=\"TextRun SCXW37527535 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37527535 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0focus on\u00a0<\/span><\/span><span class=\"TextRun SCXW37527535 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37527535 BCX0\" data-ccp-parastyle=\"Normal (Web)\">quick-win initiatives<\/span><\/span><span class=\"TextRun SCXW37527535 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37527535 BCX0\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><span class=\"EOP SCXW37527535 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><strong><span class=\"subrat\">2.<\/span> \u00a0<span class=\"TextRun BCX0 SCXW202856296\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW202856296\"><span class=\"TextRun BCX0 SCXW190235129\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW190235129\" data-ccp-charstyle=\"Strong\">Use of artificial intelligence<\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun BCX0 SCXW234626443\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW234626443\"><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Successful companies were most likely to use technologies to <\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">adopt<\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<strong>new platforms<\/strong><\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">,<\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">engage<\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0with clients\u00a0<\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">via\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">social networks<\/span><\/span><\/strong><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0and apply<\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">artificial intelligence<\/span><\/span><\/strong><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"TextRun SCXW154332419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154332419 BCX0\" data-ccp-parastyle=\"Normal (Web)\">to enhance information analytics.<\/span><\/span><span class=\"EOP SCXW154332419 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">3.<\/span> \u00a0<span class=\"TextRun BCX0 SCXW202856296\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW202856296\"><span class=\"TextRun BCX0 SCXW258238436\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW258238436\"><span class=\"TextRun BCX0 SCXW167329804\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167329804\" data-ccp-charstyle=\"Strong\">Change in cost structures<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span data-contrast=\"auto\"><span class=\"TextRun SCXW155555651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155555651 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Companies with the most <\/span><\/span><span class=\"TextRun SCXW155555651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155555651 BCX0\" data-ccp-parastyle=\"Normal (Web)\">effective<\/span><\/span><span class=\"TextRun SCXW155555651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155555651 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0digital strategies are also those\u00a0<\/span><\/span><span class=\"TextRun SCXW155555651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155555651 BCX0\" data-ccp-parastyle=\"Normal (Web)\">that<\/span><\/span><span class=\"TextRun SCXW155555651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155555651 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0report the\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW155555651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155555651 BCX0\" data-ccp-parastyle=\"Normal (Web)\">largest changes in cost structures<\/span><\/span><\/strong><span class=\"TextRun SCXW155555651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155555651 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, with technology helping to lower costs of serving clients.<\/span><\/span><span class=\"EOP SCXW155555651 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">4.<\/span> \u00a0<span class=\"TextRun BCX0 SCXW202856296\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW202856296\"><span class=\"TextRun BCX0 SCXW258238436\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW258238436\"><span class=\"TextRun BCX0 SCXW167329804\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167329804\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW50339569\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW50339569\" data-ccp-charstyle=\"Strong\">Specific KPIs<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW200140323 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200140323 BCX0\" data-ccp-parastyle=\"Normal (Web)\">The most digitally savvy companies establish\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW200140323 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200140323 BCX0\" data-ccp-parastyle=\"Normal (Web)\">different and specific indicators<\/span><\/span><\/strong><span class=\"TextRun SCXW200140323 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200140323 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0for their emerging businesses than for their traditional ones<\/span><\/span><span class=\"TextRun SCXW200140323 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200140323 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, and KPIs<\/span><\/span><span class=\"TextRun SCXW200140323 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200140323 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"TextRun SCXW200140323 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200140323 BCX0\" data-ccp-parastyle=\"Normal (Web)\">are not necessarily based on financial\u00a0<\/span><\/span><span class=\"TextRun SCXW200140323 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200140323 BCX0\" data-ccp-parastyle=\"Normal (Web)\">benchmarks<\/span><\/span><span class=\"TextRun SCXW200140323 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200140323 BCX0\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><span class=\"EOP SCXW200140323 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><strong><span class=\"subrat\">5.<\/span> \u00a0<span class=\"TextRun BCX0 SCXW202856296\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW202856296\"><span class=\"TextRun BCX0 SCXW258238436\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW258238436\"><span class=\"TextRun BCX0 SCXW167329804\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167329804\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW50339569\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW50339569\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW184774090 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184774090 BCX0\" data-ccp-charstyle=\"Strong\">Leadership from above<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">In all of the successful digital transformation processes, top management drove and led the change. Only<\/span><\/span><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a07% of companies\u00a0<\/span><\/span><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">in the sample reporting followed a <\/span><\/span><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">hybrid structure<\/span><\/span><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, with\u00a0<\/span><\/span><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">digital transformation\u00a0<\/span><\/span><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">disconne<\/span><\/span><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">cted<\/span><\/span><span class=\"TextRun SCXW108621572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108621572 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0from their day-to-day business operations.<\/span><\/span><span class=\"EOP SCXW108621572 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><strong><span class=\"subrat\">6.<\/span> \u00a0<span class=\"TextRun BCX0 SCXW202856296\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW202856296\"><span class=\"TextRun BCX0 SCXW258238436\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW258238436\"><span class=\"TextRun BCX0 SCXW167329804\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167329804\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW50339569\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW50339569\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW184774090 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184774090 BCX0\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW183510196\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW183510196\" data-ccp-charstyle=\"Strong\">New capabilities<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW151300298 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151300298 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Virtually all companies need to incorporate\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW151300298 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151300298 BCX0\" data-ccp-parastyle=\"Normal (Web)\">new capabilities to support digital transformation<\/span><\/span><\/strong><span class=\"TextRun SCXW151300298 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151300298 BCX0\" data-ccp-parastyle=\"Normal (Web)\">. Among the three sources to do this\u00a0<\/span><\/span><span class=\"TextRun SCXW151300298 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151300298 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u2013<\/span><\/span><span class=\"TextRun SCXW151300298 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151300298 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0internal training programs, strategic alliances and recruiting new talent\u00a0<\/span><\/span><span class=\"TextRun SCXW151300298 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151300298 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u2013<\/span><\/span><span class=\"TextRun SCXW151300298 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151300298 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0the option of upskilling existing employees is preferred.<\/span><\/span><span class=\"EOP SCXW151300298 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><strong><span class=\"subrat\">7.<\/span> \u00a0<span class=\"TextRun BCX0 SCXW202856296\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW202856296\"><span class=\"TextRun BCX0 SCXW258238436\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW258238436\"><span class=\"TextRun BCX0 SCXW167329804\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167329804\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW50339569\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW50339569\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW184774090 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184774090 BCX0\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW183510196\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW183510196\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW168371824 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168371824 BCX0\" data-ccp-charstyle=\"Strong\">Cultural change<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW201372548 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW201372548 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Cultural change is even more crucial than structural change. \u201cMost companies were not born digital. This is a reality, and in order to survive they must continue<strong>\u00a0<\/strong><\/span><\/span><span class=\"TextRun SCXW201372548 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW201372548 BCX0\" data-ccp-parastyle=\"Normal (Web)\"><strong>executing their current operations<\/strong>,<\/span><\/span><span class=\"TextRun SCXW201372548 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW201372548 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<strong>while exploring new models,<\/strong><\/span><\/span><span class=\"TextRun SCXW201372548 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW201372548 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u201d says <\/span><\/span><span class=\"TextRun SCXW201372548 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW201372548 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Prof.\u00a0<\/span><\/span><span class=\"TextRun SCXW201372548 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW201372548 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Zamora.\u00a0<\/span><\/span><\/p>\n<h3><strong><span class=\"subrat\">8.<\/span> \u00a0<span class=\"TextRun BCX0 SCXW202856296\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW202856296\"><span class=\"TextRun BCX0 SCXW258238436\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW258238436\"><span class=\"TextRun BCX0 SCXW167329804\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167329804\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW50339569\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW50339569\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW184774090 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184774090 BCX0\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun BCX0 SCXW183510196\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW183510196\" data-ccp-charstyle=\"Strong\"><span class=\"TextRun SCXW168371824 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168371824 BCX0\" data-ccp-charstyle=\"Strong\">Experimentation practices<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3>\n<p><span data-contrast=\"auto\">One of the\u00a0<\/span><span data-contrast=\"auto\">most common\u00a0<\/span><span data-contrast=\"auto\">methodologies\u00a0<\/span><span data-contrast=\"auto\">in successful digital strategies\u00a0<\/span><span data-contrast=\"auto\">is\u00a0<\/span><span data-contrast=\"auto\">tapping<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">customers, employees and suppliers<\/span><\/b><b><span data-contrast=\"auto\">\u00a0as a source of new insights and value creation<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Successful<\/span><span data-contrast=\"auto\">\u00a0companies\u00a0<\/span><span data-contrast=\"auto\">are twice as likely to use<\/span><span data-contrast=\"auto\">\u00a0A\/B test<\/span><span data-contrast=\"auto\">s,<\/span><span data-contrast=\"auto\">\u00a0hackathons<\/span><span data-contrast=\"auto\">\u00a0and other testing practices.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">If you seek new insights to drive a digital agenda in your firm, learn more about\u00a0<\/span><a href=\"https:\/\/www.iese.edu\/focused\/\"><span data-contrast=\"none\">IESE\u2019s Digital Transformation program<\/span><\/a><span data-contrast=\"auto\">. Delivered\u00a0<\/span><span data-contrast=\"auto\">in a convenient blended format<\/span><span data-contrast=\"auto\">, it will help you develop a robust action plan for yo<\/span><span data-contrast=\"auto\">ur company\u2019s digital transformation.\u00a0<\/span><\/p>\n<p><span class=\"EOP SCXW201372548 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a08f79485d54 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a08f79485d54\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]The\u00a0digital revolution\u00a0has triggered fundamental changes in\u00a0global organizations\u00a0over the last two decades,\u00a0providing fertile terrain for\u00a0new business models\u00a0as well as\u00a0prompting\u00a0the demise&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[57],"class_list":{"0":"post-3272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"tag-skills"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital transformation helps firms excel in today\u2019s new world<\/title>\n<meta name=\"description\" content=\"Digital transformation offers numerous benefits for firms, helping them optimize operations and boost business performance. Discover how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/standout\/digital-transformation-strategy-successful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation helps firms excel in today\u2019s new world\" \/>\n<meta property=\"og:description\" content=\"Digital transformation offers numerous benefits for firms, helping them optimize operations and boost business performance. 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