{"id":3591,"date":"2021-07-01T07:02:32","date_gmt":"2021-07-01T07:02:32","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3591"},"modified":"2024-04-22T06:15:43","modified_gmt":"2024-04-22T06:15:43","slug":"elena-benavides-entrepreneurship-electricity-sector-success-stories","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/elena-benavides-entrepreneurship-electricity-sector-success-stories\/","title":{"rendered":"Elena de Benavides. Promoting innovation and entrepreneurship in the electricity sector. Success Stories"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  >After founding seven startups, Elena de Benavides now faces a greater challenge: coordinating innovation and entrepreneurship for Red El\u00e9ctrica de Espa\u00f1a.<\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<strong>Elena de Benavides (PDD \u201913)<\/strong> admits that, as of late, she can hardly find time to check her personal email.<\/p>\n<p>Still under 40 years old, she has already founded seven startups, invested in 10 and served as investment director at Gala Ventures. But her latest challenge is even greater: since September she is coordinating activities related to open innovation and entrepreneurship for <strong>Red El\u00e9ctrica de Espa\u00f1a (REE)<\/strong>, one of Spain\u2019s biggest companies.<\/p>\n<p>As REE\u2019s Open Innovation and Entrepreneurship Lead, she is looking for entrepreneurs, ideas and projects that can contribute to profoundly transforming the company. In her quiver are a \u201cventure capital fund that allows for investing in startups where there are synergies, accelerating startups with early-stage technologies that, if given support and assets from Red El\u00e9ctrica, could offer a distinctive value, and exploring new business models with more established companies\u201d.<\/p>\n<h3><strong>Without fear of the unknown<\/strong><\/h3>\n<p>Benavides is quite aware that one of the greatest challenges she faces is knowing <strong>how to manage the unknown<\/strong>. No one knows with certainty where the electricity sector revolution is headed, but none of the main players within this sector can afford to stay put, to stop moving forward or to stop experimenting with less linear and unidirectional systems until, little by little, they figure out which track is the one they should be on.<\/p>\n<p>And this, Benavides points out, \u201cimplies philosophical, cultural and technological challenges for the sector\u2019s main stakeholders, from distributors to carriers, all the people involved in the system\u2019s operation, and the customers, who should be aware of the consequences of their energy consumption.\u201d In addition, operators such as REE are called on to play a crucial role in electrification of the economy, key in the fight against climate change. Artificial intelligence, big data, and the internet of things (IoT) are emerging as some of their allies.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a2fe2392c76c {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a2fe2392c76c\" class=\"gem-divider  \" style=\"\" ><\/div><div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  ><strong>\u201cInnovation implies philosophical, cultural and technological challenges for the sector\u201d.<\/strong><\/p>\n<p>Elena de Benavides (PDD\u2019 13).<\/blockquote><span style=color:#ff0000;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]It is no small challenge, but then again, neither were Benavides\u2019 previous professional endeavors. <strong>She has founded seven startups in a country where only 22% of these projects are spearheaded by women<\/strong>, and has served as director of investments within the venture capital and private equity sector, where female representation in positions of leadership is minimal.<\/p>\n<h3><strong>Managing \u201cemotional and economic mayhem\u201d in startups<\/strong><\/h3>\n<p>Among the toughest challenges that Benavides had to overcome as investment director at <strong>Gala Ventures<\/strong> was the \u201cthe professional change in itself of moving from the realm of entrepreneurship to the venture capital sector, where leadership positions are typically held by finance experts, and where the management of the emotional and economic mayhem of the startup teams you\u2019re investing in and which later begin to take off comes into play, and, lastly, creating an area within Gala where the particularities of this type of business operation could be better understood.\u201d<\/p>\n<p>While she was facing these challenges, the sector as a whole experienced, in the space of just a few years, a sudden change: \u201cWe professionalized quickly, many people who we could co-invest and associate with came onto the scene, and the money that came in multiplied.\u201d She also admits that with so much capital, \u201csome companies\u2019 valuations skyrocketed beyond reasonable amounts.\u201d<\/p>\n<p>She knows the market well because in 2017 she had invested, directly and personally, in projects such as Zapiens Tribe, which manages knowledge and human resources; fintech Rebellion; and photo app Mimento.<\/p>\n<p>She had arrived at Gala Ventures after serving as CEO of the most successful startup she has managed to date. According to Benavides, \u201cthe International Institute of Phlebology allowed us to improve the quality of life of many people with venous pathologies.\u201d How? Essentially, by \u201coffering an injectable solution that we had patented which prevented them from having to go through surgery\u201d.<\/p>\n<p>Her joining the institute and her time there from 2010 to 2014 can be explained by the same three factors that have prompted Benavides to participate in startups: \u201cCompletely understanding the business model and the social need that it meets, that there be an economic exchange between the company and its customers and, lastly, collaboration and total trust in the team\u201d.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a2fe2392c7b9 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a2fe2392c7b9\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_single_image image=&#8221;3597&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a2fe2392c7db {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a2fe2392c7db\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<h3><b><span data-contrast=\"auto\"><strong>Importance of training<\/strong><\/span><\/b><\/h3>\n<p>A few months before making the switch to the venture capital firm Gala Venture, while acting as CEO at the International Institute of Phlebology, Benavides completed IESE\u2019s Programa de Desarrollo Directivo (PDD is equivalent in English to <a href=\"https:\/\/executiveeducation.iese.edu\/functional-directors\/program-management-development\/\">Program for Management Development<\/a>). Then, in 2013, \u201cthe program gave me not only new knowledge, but it also helped me open my mind, to broaden my vision of seeing different areas within a company in a very practical way, and to understand, for example, finances, even though I\u2019m not a finance specialist.<\/p>\n<p>\u201cFor me,\u201d she says, \u201cit was a truly formative experience, and I continue to have ties to the school because I belong to its network of investors and entrepreneurs, I receive information on specialized programs that can complete my knowledge and we\u2019ve even created a small investment vehicle with my former PDD classmates that allows us to stay up to date on what\u2019s happening in different sectors.\u201d<\/p>\n<p>Benavides forms part of IESE\u2019s Business Angels Network, which brings investors together with startups, and has also been a mentor in IESE Women Angels, which promotes investment by women.<\/p>\n<div class=\"elementToProof\"><span class=\"ContentPasted1\">IESE<\/span><span class=\"ContentPasted1\">\u00a0has developed a wide range of courses and activities through the\u00a0<\/span><a class=\"ContentPasted1\" href=\"https:\/\/www.iese.edu\/women-win\/\" data-loopstyle=\"link\"><strong>Women Win<\/strong><\/a><span class=\"ContentPasted1\">\u00a0platform to support women like Elena in their personal and professional development and aspirations to lead.<\/span><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a2fe2392c7f6 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6a2fe2392c7f6\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column css=&#8221;.vc_custom_1608564242337{padding-right: 100px !important;padding-left: 100px !important;background-color: #c6c6c6 !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<h2><strong>Elena de Benavides: 3 keys to remember<\/strong><\/h2>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">The main challenge: <strong>managing the unknown<\/strong><\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:255,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>Collaboration<\/strong> with and total <strong>trust<\/strong> in the team.<span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:255,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Training is essential<\/strong>: it helps to open your mind and gives you knowledge that you lacked.<\/span><span data-contrast=\"auto\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text][\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a2fe2392c80f {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a2fe2392c80f\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]Elena de Benavides (PDD \u201913) admits that, as of late, she can hardly find time to check her personal&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,114],"tags":[95,77,78,83,84],"class_list":{"0":"post-3591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"category-general-es-3","9":"tag-historias-de-exito-2","10":"tag-people-es","11":"tag-people-es-2","12":"tag-success-stories","13":"tag-women-in-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elena de Benavides. 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