{"id":4283,"date":"2022-03-17T10:37:22","date_gmt":"2022-03-17T10:37:22","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=4283"},"modified":"2024-03-04T09:34:40","modified_gmt":"2024-03-04T09:34:40","slug":"creative-work-tips","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/creative-work-tips\/","title":{"rendered":"5 tips for you and your team to be more creative at work"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<strong>Don\u2019t you wish you could be more creative at work?<\/strong>\u00a0Only one in four employees feels that they are fulfilling their own creative potential \u2013 even though most everyone agrees that creativity is more important than ever in today\u2019s fast-changing, competitive workplace. Creativity leads to innovation, which is both a competitive advantage for companies and a driver of economic prosperity.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69d3390174b60 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69d3390174b60\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<h2><strong>Unlock your company&#8217;s creativity in 5 steps<\/strong><\/h2>\n<p>How can you close that gap between potential and reality? And how can you make sure that the people around you are also being as creative as they possibly can?\u00a0<strong>Tom Kelley<\/strong>, partner of industrial design firm\u00a0<strong>IDEO<\/strong>, spoke at the <strong>IESE Global Alumni Reunion<\/strong>\u00a0in Madrid, offering his thoughts on developing creativity. \u201cWe don\u2019t have to give anyone creativity,\u201d Kelley says. \u201cWe just have to unlock it. It\u2019s there.\u201d[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69d3390174ba4 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69d3390174ba4\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<h3><strong><span class=\"subrat\">Step 1:<\/span><\/strong> <strong>Work on your creative confidence<\/strong><\/h3>\n<p>Creative confidence is a combination of two things: our natural ability to come up with ideas, and gathering the courage to act on them. The good news is that, for Kelley at least, everyone is born creative \u2013 hence the abundant creativity of children.<\/p>\n<p>That means it\u2019s a matter of recovering your innate creativity and working on the other aspect: courage. Raise your hand during the meeting and put forth that new idea. Many people assume that a high-level executive would feel comfortable proposing ideas, but making outside-the-box suggestions is entirely different from solving routine problems. Creating the right atmosphere is key, which leads to Step 2.<\/p>\n<h3><strong><span class=\"subrat\">Step 2:<\/span><\/strong> Remember that everyone is creative<\/h3>\n<p>It\u2019s not just a question of your own creative confidence levels. It\u2019s important to create a workplace atmosphere that is receptive to fresh ideas, where everyone feels comfortable raising their hands to propose solutions that can be built on by the rest of the team.<\/p>\n<p>You may need to adjust your vocabulary. What we say and how we say it can have a profound impact on creative culture. Swap \u201cI can\u2019t\u201d and \u201cWe can\u2019t\u201d for \u201cLet\u2019s see how we can\u2026\u201d<\/p>\n<p>This doesn\u2019t have to mean looking outside your company and bringing in new creative talent. Often, it\u2019s worth the effort of raising the creativity quotient of the people who are already in place, who bring institutional knowledge and experience to the equation. Surround yourself with professionals who have wide and varying experience in their fields, who take a multidisciplinary approach, who enjoy working in teams and who believe that the impossible is possible.<\/p>\n<p>So you and your team are ready to be creative. Now what?<\/p>\n<h3><strong><span class=\"subrat\">Step 3:<\/span><\/strong> Empathy makes a good starting point<\/h3>\n<p>Don\u2019t just think about your company\u2019s product or service. Think about all those people who use them. Mix technology with humanity. Try to find a part of your customers\u2019 experience with your company that is more complicated than it needs to be, and seek ways to simplify. Ask yourself: What do people really need? Answering this question is not always easy, but once you have, it\u2019s just a matter of putting into action the creative process in order to meet that need. Don\u2019t be afraid to ask why you and your company do things the way you do them. If the answer is just \u201cBecause we\u2019ve always done it that way,\u201d that might not be good enough.<\/p>\n<p>Keep in mind that design is not innovation. Design is the process and innovation is the result. We are creative when we seek solutions to problems, but we are innovative when the products, services or procedures that we design are truly useful and at the same time generate value for the company.<\/p>\n<h3><strong><span class=\"subrat\">Step 4:<\/span><\/strong> Experiment often and widely<\/h3>\n<p>Lose your fear of failure and persevere. This without doubt is linked to a workplace atmosphere that allows for failure. Trial and error is crucial to innovation. You have to start out knowing that not all proposals are destined for success, but that not all mistakes are synonymous with failure. One popular myth is that creative geniuses never fail. But nothing is farther from the truth. Great inventors such as Thomas Edison, Alexander Graham Bell and Henry Ford made lots of mistakes, but they stuck to it. Edison famously said: \u201cI have not failed. I\u2019ve just found 10,000 ways that won\u2019t work.\u201d At the end of the day, successful innovators are willing to fail as many times as it takes in order to reach their final goal.<\/p>\n<h3><strong><span class=\"subrat\">Step 5:<\/span><\/strong> Tell a story to sell your idea<\/h3>\n<p>This is tied to taking a more human-centered approach to problems. Storytelling has been shown to be an incredibly powerful communication tool. For this reason, as you advance along the creative process, it is important to find a compelling narrative to ensure that your innovation is understood. Leverage the power of storytelling. \u201cIf you have the right data, the right technology and the right story, you can build a valuable company,\u201d says Kelley.<\/p>\n<p><a href=\"http:\/\/www.iese.edu\/en\/executive-education\/\"><strong>IESE\u2019s executive education programs<\/strong><\/a>\u00a0are ideal to give you the confidence and competencies you need to become an even more creative, effective executive, with immediate benefits for you as a leader and for your team and organization.<\/p>\n<p>&nbsp;<\/p>\n<p>Additionally, in our\u00a0<a href=\"http:\/\/www.iese.edu\/en\/executive-education\/focused-programs-home\/\"><strong>portfolio of focused programs<\/strong><\/a>, you can find short programs specifically designed to foster innovation, such as: <a href=\"https:\/\/execedprograms.iese.edu\/strategic-management\/design-thinking\/\"><strong>Design Thinking: From Strategic Transformation to Business Impact<\/strong><\/a>\u00a0and\u00a0<a href=\"http:\/\/execedprograms.iese.edu\/strategic-management\/digital-mindset\/\"><strong>Digital Mindset: How to Innovate and Lead Your Business for the Future.<\/strong><\/a>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69d3390174bca {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69d3390174bca\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1646303340043{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 300px !important;padding-bottom: 300px !important;background-image: url(https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2021\/03\/teams-high-performance.jpg?id=2895) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; disable_custom_paddings_tablet=&#8221;true&#8221; disable_custom_paddings_mobile=&#8221;true&#8221; css=&#8221;.vc_custom_1559216572149{padding-right: 70px !important;padding-left: 70px !important;background-color: #000000 !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<div class=\"title-h2\">\n<p><span class=\"TextRun SCXW206381240 BCX0\" lang=\"EN-US\" style=\"color: #ffffff;\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW206381240 BCX0\">Read the article: <\/span><\/span><a href=\"https:\/\/www.iese.edu\/standout\/lead-high-performance-team\/\">How to lead a high-performance team<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69d3390174be9 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69d3390174be9\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<div class=\"small-body\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><div id=\"thegem-divider-69d3390174c04\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]Don\u2019t&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,114,47],"tags":[57],"class_list":{"0":"post-4283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"category-general-es-3","9":"category-young-professionals","10":"tag-skills"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tips for you and your team to be more creative at work<\/title>\n<meta name=\"description\" content=\"Most people feel they aren\u2019t fulfilling their own creative potential at work, even though creativity is key. 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