{"id":4476,"date":"2022-03-28T11:05:44","date_gmt":"2022-03-28T11:05:44","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=4476"},"modified":"2024-08-29T09:16:14","modified_gmt":"2024-08-29T09:16:14","slug":"digital-leader","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/digital-leader\/","title":{"rendered":"Are you as digital a leader as you think?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]We\u2019re all digital, right? We use technology constantly at work \u2013 not to mention at home \u2013 to communicate, organize and produce. But while it\u2019s true that we\u2019re surrounded by technology, you may not be as digital as you think. Developing a digital mindset in the workplace goes far beyond adopting the latest technological tools to make work easier or more efficient (though that\u2019s important, too). The digital mindset has to do with fundamentally re-thinking the way you approach your business.<\/p>\n<p>And that starts with the most complex of machines: your own brain.<\/p>\n<p>Discover the <a href=\"https:\/\/www.iese.edu\/standout\/types-leaders\/\">Guide to the main types of leaders, which one are you?<\/a><\/p>\n<h2>Are you a leader with a digital or analog mindset?<\/h2>\n<p>Do you have a truly digital mindset? This list of half a dozen concepts will allow you to gauge whether your own thinking processes are more analog or digital.<\/p>\n<h3><strong><span class=\"subrat\">1.<\/span> <\/strong><strong>Everything as a service<\/strong><\/h3>\n<p>Even the most traditional manufacturing sectors have in recent years seen a shift away from simply selling products and then ending the relationship with the consumer. Instead, companies are adding on technology-enabled services and follow-up, or even adding the option to rent out products that were once sold. In your company, what\u2019s the service?<\/p>\n<h3><strong><span class=\"subrat\">2.<\/span> Job to be done<\/strong><\/h3>\n<p>This mental shift involves focusing on what a consumer wants to accomplish rather than what you want to sell them. It requires new perspectives, including looking at your company from the outside in. Think bus companies that, instead of focusing on selling tickets on buses travelling from station to station, would focus on ensuring people can go from their homes to their work and build routes around that. What\u2019s the core job to be done in your company?<\/p>\n<h3><strong><span class=\"subrat\">3.<\/span> Platform thinking<\/strong><\/h3>\n<p>Many of the most successful tech companies are platforms, which bring producers together with consumers in innovative new ways. Think Apple\u2019s iPhone was successful because of its cool design? That\u2019s part of it, but more than anything Apple was successful because about 15 years ago Apple began viewing the phone as a platform (the App Store) for connecting app developers and app users. How can your company benefit from the platform economy?<\/p>\n<h3><strong><span class=\"subrat\">4.<\/span> <\/strong><strong>Winner doesn\u2019t have to take all<\/strong><\/h3>\n<p>In a world where tech giants occupy so much of our attention, it\u2019s easy to forget that technology also enables smaller players. Your company doesn\u2019t have to solve the world\u2019s problems. It can just radically solve one simple problem that consumers care about. As Google used to say on its\u00a0<a href=\"https:\/\/about.google\/philosophy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ten Things We Know to Be True<\/strong><\/a>\u00a0list, which explained its corporate culture, \u201cIt\u2019s best to do one thing really, really well.\u201d What\u2019s that one thing for you?<\/p>\n<h3><strong><span class=\"subrat\">5.<\/span> <\/strong><strong>Learning mentality<\/strong><\/h3>\n<p>This is an approach that means you \u2013 and your company \u2014 begin by recognizing that you don\u2019t know everything (but you can learn most things). You have to listen to clients, be willing to change what you do based on that feedback, and be prepared to accept failure in yourself and others. This attitude creates the climate for digital innovation, including lean cycles and agile processes, in which everyone is encouraged to innovate. Do you have a learning mentality at work?<\/p>\n<h3><strong><span class=\"subrat\">6.<\/span> <\/strong><strong>Frenemies<\/strong><\/h3>\n<p>If you think frenemies \u2013 that sometimes awkward mix of friends and enemies \u2013 is only relevant to the social lives of teenagers, think again. A digital world requires working with partners and providers outside your company that in some areas may be competitors. These can be tricky relationships but they\u2019re necessary to bring innovation into your company. Who are your potential frenemies?<\/p>\n<p>Discover the <strong><a href=\"https:\/\/www.iese.edu\/standout\/leading-success-leadership\/\">13 questions to find out if you are a good leader<\/a><\/strong><strong>.<\/strong><\/p>\n<p>If you find it difficult to answer these questions, and you\u2019re not sure how these concepts apply to your area of business, you\u2019re not alone. Developing a digital mindset is a matter of training and <a href=\"https:\/\/executiveeducation.iese.edu\/\"><strong>IESE\u2019s<\/strong>\u00a0<strong>Executive Education courses<\/strong><\/a>\u00a0can help.\u00a0IESE offers a number of specialized courses focused on digital transformation as part of its\u00a0<a href=\"https:\/\/execedprograms.iese.edu\/\"><strong>Focused Programs.<\/strong><\/a> And discover the <a href=\"https:\/\/www.iese.edu\/focused\/certificado-ia-transformacion-digital\/?utm_source=web&amp;utm_campaign=701Qu000007hJ8fIAE\">Certificate in AI &amp; Digital Transformation<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]We\u2019re all digital, right? We use technology constantly at work \u2013 not to mention at home \u2013 to communicate,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,114,8],"tags":[57],"class_list":{"0":"post-4476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"category-general-es-3","9":"category-senior-executives","10":"tag-skills"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital leadership: is your skillset up to date?<\/title>\n<meta name=\"description\" content=\"Developing digital leadership goes far beyond using technology at work, and requires a rethinking of business models. Discover how to become a digital leader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/standout\/digital-leader\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital leadership: is your skillset up to date?\" \/>\n<meta property=\"og:description\" content=\"Developing digital leadership goes far beyond using technology at work, and requires a rethinking of business models. 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