{"id":5376,"date":"2023-02-06T17:05:32","date_gmt":"2023-02-06T17:05:32","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/elena-betes-rastreator-historias-exito\/"},"modified":"2024-04-22T06:15:20","modified_gmt":"2024-04-22T06:15:20","slug":"elena-betes-rastreator-success-stories","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/elena-betes-rastreator-success-stories\/","title":{"rendered":"Elena Bet\u00e9s. From dreaming of a different culture to founding Rastreator. Success stories"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  ><em>Elena Bet\u00e9s is CEO of Dide.org, Vice President of Education at Red Ventures, founder of Rastreator, and holder of an IESE MBA. She has two children.<\/em><\/p>\n<div><\/div>\n<p><\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;][\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0589c572f95 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0589c572f95\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]Elena Bet\u00e9s, founder of the insurance comparison platform and broker Rastreator, believes that, in her career, the \u201c<strong>failures have been much more important than the successes.\u201d<\/strong>\u00a0\u201cThe reason for this is that I have learned a lot from them. Above all, I\u2019ve learned how to endure,\u201d she clarifies.<strong>\u00a0 <\/strong><\/p>\n<p>But something very important happened prior to those failures: she realized that the environment of a major international consulting firm like Arthur Andersen <strong>was not for her<\/strong>. She had experienced the <strong>glass ceilings<\/strong>\u00a0and confirmed that was not her world. <strong>\u201cI wanted to live in an environment where I was the one making the rules,\u201d<\/strong> she recalls.<\/p>\n<p>It was at that point that <strong>she decided to do an <a href=\"https:\/\/mba.iese.edu\/\">MBA at IESE<\/a><\/strong>, because she thought that was the best way to <strong>learn how to start a business<\/strong> or, at the very least, to clarify her ideas about what it meant to set up a business. Bet\u00e9s\u2019 first company, PuntoSeguro, was created with funds from her friends, family, and classmates from her master\u2019s degree. It was the first online insurance comparison platform and broker created in Spain.<\/p>\n<p>\u201cThe business did not scale as quickly as we were expecting and, in addition, I linked it to another identical company that I started in Germany, backed by a European conglomerate, and <strong>it went bankrupt,<\/strong>\u201d explains Bet\u00e9s. It was a moment that caused her to reflect and wonder \u201cwhether I really wanted to keep trying.\u201d<\/p>\n<p>Once she had decided, however, she changed her mentality.<strong> \u201cI stopped being afraid of failing and started to feel as though I didn\u2019t have anything left to lose.\u201d<\/strong>\u00a0The way in which other people were betting their money on the projects that she wanted to lead also began <strong>to fill her with confidence<\/strong>: the best part was just around the corner.<\/p>\n<h3><strong>Founding Rastreator<\/strong><\/h3>\n<p>And then came Rastreator, or rather, Bet\u00e9s founded it, at arguably the most difficult moment. It was 2008, and the <strong>international financial crisis<\/strong> was spreading everywhere like a giant tsunami. The British multinational Admiral partnered with her in a venture which, at the start, relied on <strong>two major milestones<\/strong>: strong growth in Spain and a technological center in New Delhi, which Bet\u00e9s herself created. Mapfre invested in Rastreator in less than a year.<\/p>\n<p>\u201cIt really was the opportunity that we had been looking for,\u201d confirms the director, \u201c<strong>to develop a unique culture in which both employees and clients were treated as authentic individuals.\u201d<\/strong>\u00a0It wasn&#8217;t enough to offer excellent service, or to focus on the consumer. Bet\u00e9s wanted to go one step further.<\/p>\n<p>Based on the success of Rastreator, Admiral entrusted her with the development of similar platforms in the United Kingdom and France, and <strong>committed to financing the international expansion of Rastreator<\/strong>, matching the investment that she was able to get from other investors. <strong>\u201cI was able to get \u20ac20 million, and they contributed another \u20ac20 million,\u201d <\/strong>she points out. Later on, in 2020, the platforms that the director had founded and developed were sold for <strong>\u20ac500 million<\/strong>.<strong>\u00a0\u00a0 <\/strong><\/p>\n<p>But not all these ventures were victories. In 2015, Admiral joined forces with Mapfre <strong>to move into major markets<\/strong> such as China, Turkey, India and Mexico. \u201cAnd in all of these markets,\u201d recalls Bet\u00e9s, \u201cwe were only really successful in Mexico. <strong>China<\/strong>, for example, became <strong>one of the failures that I have learned the most from in my career.<\/strong>\u201d[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0589c572fc7 {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a0589c572fc7\" class=\"gem-divider  \" style=\"\" ><\/div><div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  ><strong>\u201cFailures have been much more important than successes in my career, because I have learned a lot from them. Above all, I&#8217;ve learned how to endure.\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Elena Bet\u00e9s, <em>CEO of Dide.org, Vice President of Education at Red Ventures, founder of Rastreator, and IESE MBA.<\/em><\/blockquote><span style=color:#ff0000;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a0589c573014 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0589c573014\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_single_image image=&#8221;5369&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0589c573048 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0589c573048\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>Failure as fuel<\/strong><\/h3>\n<p>Bet\u00e9s believes that failing has been one of her biggest \u201csources of inspiration.\u201d And these ideas helped her <strong>convert her defeats into major drivers<\/strong> to continue moving forward:<\/p>\n<p><strong>1)<\/strong> Failures help me <strong>understand the future of the business<\/strong>. They are necessary.<\/p>\n<p><strong>2)<\/strong> Nothing starts or ends with a defeat. <strong>The game goes on<\/strong> until you concede.<\/p>\n<p><strong>3)<\/strong> Failures are <strong>the challenge life has given me<\/strong>. A challenge that I know I can and will overcome.<\/p>\n<p><strong>4)<\/strong> Defeats <strong>only weaken you when you don\u2019t learn from them<\/strong>. Or when you believe you have nothing to learn.<\/p>\n<p>&nbsp;<\/p>\n<p>This is <a href=\"https:\/\/www.iese.edu\/real-leadership\/\">real leadership<\/a>. <strong>Real people<\/strong>, sharing valuable experiences and lessons learned from mistakes they\u2019ve made.<\/p>\n<h3><strong>A culture of people, for people<\/strong><\/h3>\n<p>Bet\u00e9s recalls that, for her, it was not enough to launch a successful business, or to learn from her mistakes. She was just as passionate about <strong>creating a culture<\/strong> that respected \u201cthe <strong>authenticity<\/strong> of who you really are, promoting a <strong>flexible work-life balance<\/strong>, the conviction that obstacles are just challenges that can always be overcome, and the importance of attitude over aptitude.\u201d<\/p>\n<p>When the moment came to launch and expand Rastreator, she knew for sure: \u201cI wanted a culture where we were all <strong>obsessed with excellence, and with being the best<\/strong>, but where we also knew <strong>why we were doing what we were doing<\/strong>, and <strong>everyone was doing it in their own way<\/strong>, not necessarily being uniform.\u201d No one needed to be the same as anyone else, or dress like soldiers, or sleep in a dorm in order to feel like they were part of a <strong>winning organization that shared their dreams<\/strong>.<\/p>\n<p>And these dreams came through in a shared culture that not only encouraged talent, but also <strong>a very concrete customer concept<\/strong>. And this is where Bet\u00e9s opted to put herself on the front line: \u201cI decided to get stuck in, speaking directly with some of our users, <strong>offering them a telephone conversation with the CEO of Rastreator<\/strong>, during which I asked them to tell me what they expected from us and how we could help them more.\u201d<\/p>\n<p>But what about the <strong>leadership culture<\/strong>? What example did Bet\u00e9s want to set for her own staff, for the other directors, and for thousands of women beyond her company, whether they were directors or not?<\/p>\n<p>In this sense, Bet\u00e9s has her priorities straight, \u201cdemonstrating that <strong>you can be both a good mother,<\/strong> although you sometimes miss some first teeth, and <strong>a groundbreaking leader<\/strong> of a multinational company that launches successful products onto the market at the same time.\u201d<\/p>\n<p>\u201cThe Elon Musk model of sleeping in the office <strong>is not only unnecessary<\/strong> in a world where you can work remotely and automate processes, <strong>it also isn\u2019t sustainable for anyone<\/strong>,\u201d she adds.<\/p>\n<p>Bet\u00e9s spends her time seeking to find the best way to develop talent. As Vice President of Education at Red Ventures in the United States, she became ever more aware of \u201cthe need for diversity in companies,\u201d in addition to the <strong>role women play<\/strong> in \u201cmaking the difference, and creating new worlds and cultures in environments that were, until recently, exclusively male.\u201d Due to her support of this cause, Bet\u00e9s won the International Women\u2019s Entrepreneurial Challenge (IWEC) award in November 2022.<\/p>\n<p>Recently, Bet\u00e9s became CEO of Dide.org, an edtech tool with the mission of becoming a global leader in educational inclusion. The tool detects a child\u2019s strengths and weaknesses, allowing learning problems to be identified in a holistic way and facilitating actions that can be taken according to individual needs.<\/p>\n<p>&nbsp;<\/p>\n<p>All these <strong>objectives and concerns are shared by IESE<\/strong>, which has developed a wide range of courses and activities through the <a href=\"https:\/\/www.iese.edu\/women-win\/\"><strong>Women Win<\/strong><\/a> platform to support women like Bet\u00e9s in their personal and professional development and aspirations to lead.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;][\/vc_column_text][vc_column_text]Elena&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,114,8],"tags":[95,30,29,78,83,84],"class_list":{"0":"post-5376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"category-general-es-3","9":"category-senior-executives","10":"tag-historias-de-exito-2","11":"tag-mba","12":"tag-people","13":"tag-people-es-2","14":"tag-success-stories","15":"tag-women-in-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elena Bet\u00e9s, founder of Rastreator. 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