{"id":5690,"date":"2023-07-06T08:38:20","date_gmt":"2023-07-06T08:38:20","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=5690"},"modified":"2023-10-16T14:35:58","modified_gmt":"2023-10-16T14:35:58","slug":"roman-mlodkowski-success-stories","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/roman-mlodkowski-success-stories\/","title":{"rendered":"Roman Mlodkowski. Creating a low-cost TV channel from scratch. Success stories"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  >Roman Mlodkowski is CEO of BIZNES24, a private business news channel in Poland, and IESE alumnus.<\/p>\n<div><\/div>\n<p><\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;][\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a057a9b7c99c {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a057a9b7c99c\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]You would think that starting a new national television channel from scratch would require major investment and lots of people. Not so in the case of BIZNES24, Poland\u2019s only 24-hour business news channel, a model of effective innovation, improvisation and cost control. According to BIZNES24\u2019s founder and CEO, Roman Mlodkowski, \u201cYou can make professional television for pennies. It requires lots of work but it\u2019s doable.\u201d<\/p>\n<p>Mlodkowski began his career as a journalist in Poland in the 1990s after the Solidarity movement helped bring about the end of Communist rule in Central and Eastern Europe, culminating in the fall of the Berlin Wall in 1989. \u201cIt was an exciting and interesting time to be a journalist,\u201d he recalls, \u201cnot just because we were young, but because the world had changed completely: we moved from oppression to freedom. It was a new world.\u201d<\/p>\n<p>Unlike his colleagues who focused on political news, Mlodkowski specialized in business journalism. \u201cStrategically, it\u2019s good to differentiate,\u201d he says. \u201cFor me, there are more answers to be found in business and economics than in politics. Business journalism deals in real numbers, so you can tell the full story.\u201d<\/p>\n<h3><strong>Stories that need to be told<\/strong><\/h3>\n<p>After many years as a radio and TV presenter, producer and director, Mlodkowski didn\u2019t see much space on Polish television for the many interesting stories that he felt needed to be told of companies that were growing and changing the ways things were done. So, he decided to set up his own business news channel. \u201cI keep starting things, which is a privilege but also a curse,\u201d he remarks wryly.<\/p>\n<p>BIZNES24 was launched on January 2, 2020, in the same building where the first independent Polish television channel, Polsat, had also begun. Polsat vacated the building on March 2, and in 18 days Mlodkowski and his crew transformed the studio into their own operation. Their inaugural broadcast was Friday, March 20, 2020 \u2014 a fateful time as it also coincided with the start of COVID-19 pandemic lockdowns in Poland and around the world.<\/p>\n<p>A large percentage of BIZNES24\u2019s revenues came from doing special projects, which they weren\u2019t able to do because they weren\u2019t allowed to meet anyone. In time, lockdowns eased, but just as things were picking up and growing, the war in Ukraine broke out, which once again curtailed their ability to do projects.<\/p>\n<h3><strong>Innovation, the secret to survival<\/strong><\/h3>\n<p>Despite these crises, BIZNES24 has prevailed. The secret to their survival is innovation, he says, especially in their cost structure. Instead of spending millions on the latest technology and equipment, they bought a PC \u2014 a powerful one but a PC nonetheless \u2014 and software costing around $450, which he says can do as good a job as a million-dollar control room.<\/p>\n<p>They also saved money by buying equipment that Polsat no longer wanted, obtaining three studio cameras for a fraction of what they were worth when Polsat moved out. They also keep personnel costs down by employing one control room operator instead of the usual three, and when one of the anchors is off work, Mlodkowski himself steps in and assumes their place in the newsroom.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a057a9b7c9d7 {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a057a9b7c9d7\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_gallery interval=&#8221;3&#8243; images=&#8221;5714,5710,5708,5712&#8243; img_size=&#8221;full&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a057a9b7c9fc {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a057a9b7c9fc\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>Making a difference<\/strong><\/h3>\n<p>Mlodkowski credits the creation and success of BIZNES24 to the sheer motivation of his small yet highly dedicated team. He is a strong believer in \u201ctriple motivation\u201d \u2014 that is, extrinsic motivation (pay), intrinsic motivation (professional challenge) and, above all, transcendent motivation, the idea that the work you do benefits society. In a world of fake news, he and his team are convinced of the importance of keeping people well informed about economic and financial matters.<\/p>\n<p>\u201cWe enjoy this professional project that we are building and the feeling that we are making a difference together. It\u2019s a huge privilege to work with people like this.\u201d<\/p>\n<p>One of the things that Mlodkowski learned while doing the <a href=\"https:\/\/www.iese.edu\/executive-education\/advanced-management-program\/\">Advanced Management Program (AMP) at IESE<\/a> is the need for structure. The media industry requires an attention to detail and a focus on things that can easily get overlooked, especially when broadcasting 24 hours a day. Setting up clear management structures from the start is invaluable.<\/p>\n<h3><strong>Being a trustworthy source<\/strong><\/h3>\n<p>BIZNES24 is carried by all the major distributors in Poland and has its own streaming channel. According to Nielsen, BIZNES24 reaches over 2 million viewers a month, or roughly 100,000 unique viewers a day, catering to a niche but affluent target audience. \u201cWe make terribly boring television,\u201d he jokes. \u201cYou have to be really interested in business to watch us.\u201d<\/p>\n<p>Because BIZNES24 is a small, low-cost operation, what their shows may lack in spectacular lighting or slick graphics, they more than make up for in the quality of their guests and the strength of their editorial independence.<\/p>\n<p>\u201cOne of the reasons that we can survive in this market is because we\u2019re a trustworthy source,\u201d says Mlodkowski. \u201cThe news is something that we never sell; you can\u2019t buy an interview. We\u2019re very strict about making sure that the viewer knows which content is independent editorial and which is promotional or commercial content.\u201d<\/p>\n<p>Mlodkowski\u2019s life is dominated by television. He admits that the long hours can sometimes make family life challenging, but he wouldn\u2019t have wanted a different career. \u201cWhen you have a creative job, it\u2019s a blessing. Just like a painter or sculptor doesn\u2019t go to work, they just paint or sculpt, I don\u2019t go to work either: I make television. My job is my passion.\u201d[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;][\/vc_column_text][vc_column_text]You&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,107],"tags":[61,29,83],"class_list":{"0":"post-5690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-c-suite","8":"category-general","9":"tag-amp","10":"tag-people","11":"tag-success-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roman Mlodkowski. 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