{"id":5731,"date":"2023-07-25T07:25:39","date_gmt":"2023-07-25T07:25:39","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=5731"},"modified":"2024-04-22T06:15:09","modified_gmt":"2024-04-22T06:15:09","slug":"fernanda-lopes-larsen-success-stories","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/fernanda-lopes-larsen-success-stories\/","title":{"rendered":"Fernanda Lopes Larsen, planting seeds for a better world. Success Stories"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<div style=''  class=\"gem-quote gem-quote-style-default custom-color-blockqute-mark-added\" ><blockquote  >Fernanda Lopes Larsen (<a href=\"https:\/\/www.iese.edu\/global-executive-mba\/\">IESE Global Executive MBA 2023<\/a>) is Executive Vice President Africa &amp; Asia of Yara, whose mission is to feed the world and protect the planet. She received the WIN Inspiring Women Worldwide Award.<\/p>\n<div><\/div>\n<p><\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;][\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0e6856d8b45 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0e6856d8b45\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]When Fernanda Lopes Larsen moved to Norway in 2012, she wasn\u2019t expecting to have that much trouble fitting in. After all, this was the fifth country for the Brazil-born civil engineering graduate, after studying in Austria and working in Germany and the United Kingdom. How hard could it be?<\/p>\n<p>\u201cIt was the biggest culture shock of my life,\u201d she says. She recalls feeling out of place, both professionally, in a traditional company with a corporate culture very different from the ones she had worked in before, and personally, as a self-described \u201cloud, extroverted Brazilian woman.\u201d<\/p>\n<p>Even so, since landing a job at the Norwegian fertilizer company Yara, she has quickly moved up the ranks to become a member of the senior management team. She is now based in Singapore, as Yara\u2019s Executive Vice President for the African, Asian and Oceanian markets.<\/p>\n<p>\u201cI credit the struggle and hardship of the early days with making me the leader I am today,\u201d she says. It taught her to stick her neck out for causes she believes in. Today, as a diversity and inclusion campaigner, she is on the front line of conversations about sustainability and social equality.<\/p>\n<h3><strong>Rethinking the system<\/strong><\/h3>\n<p>\u201cIf I\u2019m still at Yara, it\u2019s because of its strong mission,\u201d she says. \u201cWe\u2019re here to feed the world and protect the planet.\u201d<\/p>\n<p>The company has a strong commitment to decarbonizing fertilizer production and supporting an agricultural transition to being carbon-neutral and nature positive. Fertilizers are essential if we are going to feed a growing global population, particularly under the added stress of climate change. But food production is a heavily polluting industry, responsible for an estimated quarter of the world\u2019s greenhouse gas emissions.<\/p>\n<p>What does an agricultural transition look like? \u201cIt\u2019s recognizing we have to find a new way to farm,\u201d she says, explaining that Yara\u2019s approach is built on three pillars.<\/p>\n<p>First, as ammonia is the foundational ingredient of most fertilizers, it starts by producing ammonia in a cleaner way \u2014 decarbonizing its production by using renewables instead of natural gas. There\u2019s also what\u2019s called blue ammonia, which captures and stores the CO2 generated during ammonia production, making the process virtually carbon neutral.<\/p>\n<p>Beyond cleaning up production, the other two pillars are embracing regenerative agriculture and promoting farmer prosperity. Regenerative agriculture involves practices that enable farmers to increase yield and nutrient efficiency, reduce water consumption, and protect the soil. Prosperity is also key, because making progress on emissions should not have to come at the expense of smallholder farmers, some of the poorest people in the world, and responsible for at least a third of the world\u2019s food production. It also means addressing the 30% of food that goes to waste, often because of the difficulty in accessing marketplaces. \u201cImproving systems that will help farmers access knowledge and offtake markets can help lift them out of poverty,\u201d she says.<\/p>\n<p>Lopes Larsen has seen the global conversation on sustainability evolve greatly over the years she has been with Yara. What\u2019s the view from Asia, where a Green Deal akin to that of Europe is starting to be discussed. \u201cIt\u2019s not a solid, unified voice yet,\u201d she says. But those voices are growing louder, particularly at recent ASEAN summits.<\/p>\n<p>Regarding Singapore, \u201cI always say that many of the solutions to transition the food system to something more consistently sustainable may, ironically, come from a country that doesn\u2019t grow much itself: currently 90% of its food is imported. But what Singapore does is invest massive amounts of money in science, technology, agritech and sustainable agriculture: the government has a strategy to produce 30% of its food by 2030.\u201d<\/p>\n<p>Although there\u2019s still much work to be done, Lopes Larsen believes overhauling the food system and reducing its effects on the planet is possible \u2014 but it requires radical change. And advocating for change, on a personal as well as professional level, is something she feels passionate about.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0e6856d8b7e {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a0e6856d8b7e\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_single_image image=&#8221;5735&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a0e6856d8ba5 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a0e6856d8ba5\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<h3><strong>Using her platform for good<\/strong><\/h3>\n<p>Another area where she has been working for change is in diverse representation in management. Despite Brazil\u2019s reputation as a racial democracy, she recalls being one of a small minority of Black students at her university. Moving to Europe raised her consciousness, and she began to develop the vocabulary to describe the systemic racism that she witnessed and experienced.<\/p>\n<p>\u201cBeing a Black woman in the corporate world has really increased my awareness of these issues,\u201d she says. \u201cBecause being Black is not something that I can (or want to) switch off in the morning when I go to work, in order to fit into the environments that I am part of. I want to bring my full self to work \u2014 and that includes my culture, my ancestry and my Brazilian upbringing.\u201d<\/p>\n<p>Her activism in this space was galvanized by the shocking death of George Floyd at the hands of a police officer in the United States in 2020. \u201cIt\u2019s a little embarrassing for me to admit that it took an American dying on camera, when Brazilian kids die in favelas every single day, but there was something about an innocent Black man killed for the entire world to see that was transformational for me.\u201d<\/p>\n<p>Together with a colleague, she went to her CEO to demand action on improving the corporate world for young Black leaders. \u201cI thought I would get fired, but I figured, what is the point of being in a leadership position if I cannot use this platform?\u201d<\/p>\n<p>Instead, her CEO responded with his full support, and a program for Black leaders was established to help them navigate the corporate world better, something Lopes Larsen says she wishes she had had when she was starting out.<\/p>\n<p>\u201cI\u2019m proud of how my company responded,\u201d she says, \u201cand I wish more people would speak up and use their platform. Ultimately, the goal is that we can all go to work being ourselves and have equal access to opportunities.\u201d<\/p>\n<p>Speaking up and moving the conversation forward is important, because so much still needs to be done. \u201cLook at the composition of the boards of the world\u2019s top companies,\u201d she says, pointing to their general lack of diversity. \u201cAnd so many companies are still not taking the climate emergency seriously.\u201d<\/p>\n<p>In this sense, she cites as inspiration two Brazilian compatriots, Luana Genot and Adriana Barbosa, \u201cwho through their relentless advocacy work have empowered and opened the doors of opportunities to countless Black Brazilians\u201d in the corporate world. She met them at the Davos summit, which she attended for the second time in 2022.<\/p>\n<p>\u201cFor those who think the World Economic Forum event is just an elite gathering, they couldn\u2019t be more wrong. I\u2019ve met fantastic CEOs, entrepreneurs, public officials and third sector leaders who are humble, purpose-driven and committed to resolving the most urgent issues we face as a planet today: food security and climate change. I\u2019ve had the privilege to meet some of the most amazing minds, particularly women, who are at the forefront of the fight for racial equality, social justice and prosperity.\u201d She also connected with African presidents, business leaders and entrepreneurs \u201cwho share a passion for Africa that is worth emulating. I have never felt so much pride in my African ancestry and so much sense of belonging.\u201d<\/p>\n<p>Lopes Larsen remains ever hopeful: \u201cI think the corporate world is a major actor. We have the intellectual competence, and we employ a lot of people. So when the corporate world moves, other parts of the world will as well. Nothing will deter me from continuing to advocate with the tools I have at my disposal.\u201d<\/p>\n<p>And though she may never see the fruits of her labor in her or her daughter\u2019s lifetime, she says, \u201cHonestly, I don\u2019t need the flowers, I just want to make sure I am helping to plant the seeds.\u201d[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1559140963143{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1559216895048{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;][\/vc_column_text][vc_column_text]When&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,8],"tags":[37,29,83,84],"class_list":{"0":"post-5731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"category-senior-executives","9":"tag-gemba","10":"tag-people","11":"tag-success-stories","12":"tag-women-in-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fernanda Lopes Larsen, planting seeds for a better world. 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