1st E-Commerce Meeting
Program
Wednesday, May 14, 2014
| 08:00 - 08:30 | Welcome and Registration |
|---|---|
| 08:30 - 09:00 | LATEST FINDINGS ON E-COMMERCE: WEB WINNERS AND BEYOND |
| • Prof. Mario Capizzani, Academic Director of the Meeting, IESE Business School
• Prof. Pablo Foncillas, Academic Director of the Meeting, IESE Business School • Joan Jordi Vallverdú, General Manager, OmnicomMediaGroup | |
| 09:00 - 09:45 | THE FUTURE OF E-PAYMENTS AND E-CURRENCY |
| • Pilar Aurrecoechea, Global Director Financial Services, Telefónica
• Brock Pierce, Co-Founder & Chairman, GoCoin and Syndicate Manager, BitCoin Moderator: Prof. Josep Valor, IESE Business School | |
| 09:45 - 10:45 | THE SHARE ECONOMY |
| • Ramón Blanco, CEO & Founder, Etece.com
• Pierre-Dimitri Gore-Coty, Regional GM for North & West Europe, Uber • Jeroen Merchiers, General Manager, Airbnb Spain & Portugal Moderator: Prof. Mario Capizzani, IESE Business School | |
| 10:45 - 11:15 | Coffee Break and visit to the Hi-Tech Showroom Corner |
| 11:15 - 11:45 | RAKUTEN: A FUTURE OF E-COMMERCE
|
| • Pierre Kosciusko-Morizet, Executive Director, Rakuten
Moderator: Prof. Pablo Foncillas, IESE Business School | |
| 11:45 - 12:30 | ADVERTISING IN THE ONLINE WORLD: TWO CASES OF EFFECTIVENESS |
| • Borja Lozano, Marketing Manager Spain, Portugal, Netherland, Denmark & Belgium, easyjet
• Marta Panera, International PR Director & Business Development Spain, Showroomprive.com Moderators: Chechu Lasheras, General Digital Manager, OMD and Javier Recuenco, Head, Resolution | |
| 12:30 - 13:00 | E-COM CASE STUDY - GOING GLOBAL |
| • Lucas Carné, Cofounder, Privalia
Moderator: Prof. Pablo Foncillas, IESE Business School | |
| 13:00 - 13:30 | CULTURAL CHALLENGES AROUND E-COMMERCE |
| • Steve Cadigan, Founder, Cadigan Talent Ventures and Former CPO, LinkedIn
Moderator: Jesús Marrodán, Managing Director, Russell Reynolds Associates | |
| 13:30 - 14:45 | Lunch
|
| 15:00 - 15:45 | OMNICHANNEL IN THE FASHION INDUSTRY |
| • Roger Graell, e-Shop Manager, Mango
• Florian Jansen, Managing Director and Co-founder, Lamoda.ru Moderator: Prof. Mario Capizzani, IESE Business School | |
| 15:45 - 16:30 | KEY ENABLING SERVICES FOR E-COMMERCE SUCCESS |
| • Yves Delmas, President, Seur
• Giulio Limongelli, Co-founder and International VP South of Europe, Groupon Moderator: Matthias Lüfkens, Digital Practice Leader EMEA, Burson-Marsteller | |
| 16:30 - 17:00 | Coffee Break and visit to the Hi-tech Showroom Corner |
| 17:00 - 18:00 | E-COMMERCE TRENDING FORMATS: TV COMMERCE AND BRANDED COMMERCE - A SHORT TERM TREND OR A SUSTAINABLE E-COM EVOLUTION? |
| • Noelia Fernández Arroyo, VP of Media and Editorial, Yahoo Canada, EMEA and Latin America
• Francisco Hortigüela, Communications and Corporate Affairs Director, Samsung Electronics • Marco Seniga, CEO, Publiespaña Moderator: Prof. Pablo Foncillas, IESE Business School | |
| 18:00 - 19:00 | MOBILE COMMERCE |
| • Andrés Bou, CEO and Co-Founder, Social Point
• Dr. Andreas Schräder, Group Senior Director of International, Mobile and New Ventures, eDreams ODIGEO Moderator: Prof. Evgeny Káganer, IESE Business School | |
| 19:00 - 19:30 | GOOGLE: SHAPING THE FUTURE OF E-COMMERCE |
| Guillaume Bacuvier, Managing Director, Customer Solutions & Innovation SEEMEA, Google
Moderator: Prof. Pablo Foncillas, IESE Business School | |
| 19:30 | CLOSING REMARKS |
| Networking COCKTAIL and last visit to the Hi-Tech Showroom Corner |