8th Sales and Marketing Officers Meeting

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Program

Tuesday, May 12, 2015

08:30 - 09:00Welcome and Registration
09:00 – 09:15INTRODUCTION
• Prof. Cosimo Chiesa, IESE Business School
• Prof. Julián Villanueva, IESE Business School
09:15 - 10:00PRESENTATION OF RESEARCH ON THE FUTURE OF SALES NETWORKS: TOWARD A NEW SALES HORIZON
• Prof. Julián Villanueva, IESE Business School
10:00 – 10:45FUNDAMENTALS OF SALES MANAGEMENT
• Prof. Cosimo Chiesa, IESE Business School
10:45 - 11:15Coffee Break
11:15 - 13:00TOWARD A NEW SALES HORIZON

• José Manuel Inchausti, CEO, Mapfre Iberia
• Javier Pijoan, Senior Regional Sales Director Europe, Heineken International
• Ernest Quingles, CEO Spain & Portugal, Epson Ibérica
• Sergio Escorial, Commercial Strategy Manager, Deutsche Bank, S.A.E.
Moderators: Profs. Cosimo Chiesa and Julián Villanueva, IESE Business School

13:15 - 14:45NEW WAYS TO MOTIVATE PEOPLE
• Sergio Duque, Country Manager Iberia, Luxottica Ibérica
• Susana Hidalgo, Chief People Officer, Sage Spain
• Arturo Molinero, HR Director and Member of the Board, Carrefour Spain

Moderators: Profs. Cosimo Chiesa and Julián Villanueva, IESE Business School
14:45 - 16:15Lunch
16:15 - 17:30TECHNOLOGY AND CUSTOMERS: A FUTURE IN TRANSFORMATION

• Enrique Polo, General Manager, Salesforce España
• Marta Saéz, Managing Director, OMD     

Moderators: Profs. Cosimo Chiesa and Julián Villanueva, IESE Business School

17:30 - 18:00FINAL DEBATE AND CONCLUSIONS
• Prof. Cosimo Chiesa, IESE Business School 
• Prof. Julián Villanueva, IESE Business School


 

Contact 

IESE Industry Meetings
Lourdes Bosch

Date and Venue

May 12, 2015

IESE Madrid
Camino del Cerro del Águila, 3
28023 Madrid

How to get to IESE Madrid