1st IESE-IPADE Food & Beverage Industry Meeting

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Thursday, February 5, 2015

09:00 - 09:30Welcome and Registration
09:30 - 09:50 Welcome and Introduction to the Industry Meeting 
• Prof. Rafael Gómez Nava, Dean, IPADE
• Prof. Jaume Llopis, IESE Business School
• Prof. Eugenio Gómez Alatorre, IPADE
• Flor Argumedo Moreno, President, GS1 México
09:50 - 10:20Macroeconomic Context
• Prof. Roberto Manríquez Delgado, Academic Director, IPADE
10:20 - 11:30Current Situation and Industry Prospects
• Jaime Zabludovsky Kuper, Executive President, ConMéxico
• Vicente Yáñez Solloa, Executive President, ANTAD

11:10 Panel Discussion

Moderator: Prof. Jaume Llopis, IESE Business School
11:30 - 12:15Break
12:15 - 13:45Exports or Internationalization: Presentation of the Export Handbook: “Vademecum on Food and Beverage Markets”
• Prof. Jaume Llopis, IESE Business School
Different Internationalization Models of Food and Beverage Companies

• Javier González Franco, Assistant Managing Director, Bimbo Group
• Héctor Hernández-Pons Torres, Managing Director, Herdez Group

13:20 Panel Discussion

Moderator: Prof. Eugenio Gómez Alatorre, IPADE
13:45 - 15:30Appetizers and Lunch
15:30 - 16:45Collaboration Between the Industry and Society for Healthy Eating
• Andrew Briscoe, President and CEO, The Sugar Association
• Lisa Gable, President, Healthy Weight Commitment Foundation

16:15 Panel Discussion

Moderator: Mario de Agüero Servín, Managing Director, GS1 México
16:45 - 17:00Break
17:00 - 18:30Collaboration Between the Industry and Distribution Channels
Mercadona-Siro Group Case

•Luis Ángel López Martín, Managing Director, Siro Group

Speaker-Moderator: Prof. Antonio García de Castro, General Manager, Instituto Internacional San Telmo Caso

Walmart-García Carrión Case

• Luciano García-Carrión Corujo, Managing Director, J. García-Carrión

Speaker-Moderator: Prof. Miguel Ángel Llano Irusta, Professor of Operations, Instituto Internacional San Telmo

18:15 Panel Discussion
18:30 - 19:00Closing Lecture
 • Francisco Crespo Benítez, President, Coca-Cola México 
19:00 - 19:15Conclusions and Closing
• Prof. Eugenio Gómez Alatorre, IPADE
• Prof. Jaume Llopis, IESE Business School
• Prof. Rafael Gómez Nava, Dean, IPADE
19:15 - 19:30Closing Cocktail Reception


IESE Industry Meetings
Lourdes Bosch

Date and Venue

February 5, 2015

México D.F.