20th Food & Beverage Industry Meeting

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Program

Thursday, May 26, 2016 

9:00 – 9:30Registration and Welcome Coffee
9:30 - 10:15WELCOME AND INTRODUCTION
• Prof. Jordi Canals, Dean, IESE Business School

PRESENTATION OF THE MEETING
• Prof. Jaume Llopis, Academic Director of the Meeting, IESE Business School
• Fernando Pasamón, Partner Consumer Business Industry, Deloitte

FUTURE PROSPECTS FOR THE INDUSTRY
• Mané Calvo, President, FIAB
10:15 – 11:25IT’S ABOUT ECONOMICS  AND GEOPOLITICS
In an increasingly interdependent world we need to understand the bigger picture of world economics. We need to have a wider perspective on development, risks and slowed growth not only in the U.S. but in China, India, emerging countries, Europe, Africa and Latin America too.

• Ira Kalish, Chief Global Economist, Deloitte

What other matters and trends are sure to leave their mark in years to come? Find out through reviewing the main macroeconomic indicators and short and medium-term growth forecasts. This coupled with analyzing the current and future economic and geopolitical contexts are key to understanding the future.

• Prof. Antonio Argandoña, IESE Business School

Q&A with participants
11:30 – 12:00Coffee Break
12:00 – 13:15IT’S ABOUT DIGITAL AND THE FUTURE
12:00 - 12:30Amazon, innovating on behalf of customers
Digitalization is affecting all sectors and industries. It generates new consumer expectations, new habits and new demand. But it doesn’t have a blanket effect on every company or industry – and not all consumers are as connected as others. It attracts new players to the value chain who bring new initiatives, approaches and business models.

• François Nuyts, VP & Country Manager, Amazon Spain & Italy 

Moderator: Prof. Iñigo Gallo, IESE Business School
12:30 - 13:15What Smart Data Can Do for the Industry
The ability to access, systematize and organize huge amounts of data ensures key information is available for strategic decision making.

• Bosco Aranguren, Head of Programmatic Technology Spain & Portugal, Google
• Carlos Carrasco, Researcher, IESE Cities in Motion and Founding Partner and Chief Data Scientist, Eixos

Moderator: Prof. Iñigo Gallo, IESE Business School
13:15 – 14:15IT’S ABOUT GEOGRAPHY AND THE WORLD
The world population is growing exponentially. In this context, the internationalization of the food and beverage industry will continue to be one of the main drivers of growth in the coming years. But where do we start? Which markets are attractive today? And will they still be attractive ten years down the line?

PRESENTATION OF THE 4th EDITION OF THE VADEMECUM ON FOOD & BEVERAGE MARKETS
• Prof. Jaume Llopis, IESE Business School
• Fernando Pasamón, Partner, Deloitte
 
MAJOR EXPORT AND INTERNATIONALIZATION CASES
• Gonzalo Guillén, CEO, Acesur
• Chelo Tonijuan, President, Companyia General Càrnia

Moderator: Prof. Jaume Llopis, IESE Business School
14:30 – 15:30Lunch
15:30 – 16:30IT’S ABOUT DEMOGRAPHICS AND NUTRITION
The world population will reach 8.4 billion by 2030 – and 9.6 billion by 2050. Seventy percent of which will live in cities. But this growth will not be uniform at regional or continental level. While the European population is aging, Africa and Asia show positive demographic growth.

The rise in world population will increase the importance of the food and beverage industry. It will be called upon to respond to some of the issues arising from this demographic growth, such as nutrition, sustainability, agricultural production and innovation. 

• Anabel Aragón, Responsible for Nutrition and Health, Nestlé Spain
• Prof. J. Alfredo Martínez, Professor of Nutrition and Director of the Nutrition Research Centre, University of Navarra
• Diana Roig, Nutrition & Health Manager, Unilever Spain

Moderator: Raimon Ripoll, Partner, Deloitte
16:30 – 16:45Break
16:45 – 17:55IT’S ABOUT THE COMPANY AND LEADERSHIP
16:45 - 17:20The food and beverage industry is one of the world’s leading employers. It generates employment and growth along the value chain, starting with the primary sector, right through processing and distribution, and ending with the restaurant and hospitality segment. And lest we forget the close relations that tie it to tourism and gastronomy.

The management and leadership of companies within the sector also add to its importance and weight in many countries’ economies as a result of the mission and values that they are steeped in. Values that often lead them to become global, innovative firms that generate growth. Firms that learn from their mistakes and know how to refocus their strategy in volatile times.

Learning and Realigning Strategy to Generate Growth
• Agustín Markaide, President, Eroski

Moderator: Fernando Pasamón, Partner, Deloitte
17:25 - 18:10What Good Managers Do: The 21st Century Challenge
In difficult, changing environments, the senior executive's job must evolve. Twenty-first century business strategies cannot be developed by organizations and managers working with a 20th century mindset. Based on conversations and interviews held with over 200 senior executives, Professor Llopis provides an overview of the keys to leadership and the priorities along with strategies from C-suite executives at some of the leading companies in the food and beverage industry.

• Prof. Jaume Llopis, IESE Business School
18:15 – 18:50FOOD & BEVERAGE GLOBAL AWARD  
• Javier Campo, President, AECOC  

Contact 

IESE Industry Meetings
Lourdes Bosch

Date and Venue

May 26, 2016

IESE Barcelona
North Campus
C/Arnús i Garí, 3-7
08034 Barcelona
Spain

How to get to IESE Barcelona

Language

The conference languages are English and Spanish. Simultaneous translation will be provided into both languages.