Get Ready for the Digital Reality
When markets change, digital strategies must evolve. This track is designed to give you the digital mindset you need to take your business to the next level.
You will complete the track equipped with a comprehensive toolkit to spearhead digital transformation and drive innovation in your company.
Programs included in the Digital Track
The IESE Digital Track is made up of three hand-selected programs that can be taken over a period of 36 months in our Barcelona and Madrid campuses.
DtExecuting Digital Change: Data, Agility and Continuous Innovation
Build new business, maximize profit and attract new customers no matter what new disruptive technologies come along.
WnWinning Negotiation Strategies
Winning Negotiation Strategies is a program that transforms a good negotiator into a great negotiator. A good negotiator is one who negotiates with reasonable success in normal situation.
AiArtificial Intelligence for Executives
In an environment shaped by rapid technology and process change, remaining competitive requires informed, innovative and future-focused leaders. So how do you streamline today while preparing your business for transition to Industry 4.0 tomorrow?
- 1 Strengthen innovation capabilities that translate into new business opportunities.
- 2 Identify the core capabilities critical to your firm’s longterm success in a digital landscape.
- 3 Formalize and articulate your digital strategy, and develop an action plan to drive a digital agenda in your organization.
Is This Track Right for You?
The Digital Track is aimed at senior and mid level executives who are looking to strengthen their abilities to build and implement strategy in an increasingly digitally driven environment.
It is ideal for senior directors and VPs who need to broaden their understanding of the digital landscape.
Other tracks available
Refine your leadership style through self-knowledge and learn how to empower individuals and teams to reach their full potential.
Designed to help develop an entrepreneurial culture and innovation in your company and capture created value.
Strategic Thinking Track
Sharpen your strategic thinking and hone crucial knowledge to digitally transform your company and connect with consumers in a new way.