Artificial Intelligence for Business
Transform Your Business Through AI
If data is the driver of digital transformation, artificial intelligence for business is the key that unleashes its power. In this new data-driven world, global executives need a strong grasp of the capacity of AI to boost their individual and organizational performance, as well as knowledge of the opportunities, challenges, and threats it represents. Discover how to master artificial intelligence for executives.
Benefits of Artificial Intelligence for Executives
1
Gain a solid understanding of AI as a catalyst for innovation and source of competitive advantage.
2
Analyze real-life AI integrations to better appreciate their strategic benefits and challenges.
3
Discover opportunities to create value through AI implementations.
4
Acquire insights to facilitate the integration of AI solutions in your firm.
5
Enhance your firm’s ability to confront disruptive threats with artificial intelligence for business.
Program Details
NEXT EDITIONS
Munich
November 25-28, 2024
Barcelona
March 18-21, 2025
Madrid
June 2-5, 2025
Approximate Schedule: 8 a.m. to 6 p.m. with additional evening social activities.
CONTACT
Stefan Görgey | Program Director Munich
+49 171 7320 640
SGoergey@iese.edu
Toni Solanilla | Program Director Barcelona
+34 618 698 066
TSolanilla@iese.edu
With this program you can obtain the IESE Certificate in AI & Digital Transformation.
The Artificial Intelligence for Executives program provides participants with a broader understanding of the power of artificial intelligence for businesses, including its impact on business models, sources of competitive advantage and organizational structure.
Understanding artificial intelligence
- What is AI and how does it work?
- AI applications: benefits and limitations
- Practical cross-industry AI implementations
- Key economic and business implications of AI
Working With AI
- Identifying AI opportunities and applications
- Planning and implementing AI solutions
- Developing a learning strategy to improve data and AI
Leading With AI
- Developing organizational AI competencies
- AI capabilities: when to build, buy or outsource
- Ethical ramifications of AI
- Designing data- and AI-driven organizations
Competing With AI
- Commercializing AI-based products and services
- Developing new AI- and data-driven business models
- Leveraging data for advantage in the value chain
- Protecting your business against disruption
The Artificial Intelligence for Executives program is designed for business leaders and senior executives from a diversity of companies and sectors who seek a broader understanding of the potential impact of artificial intelligence on their work, organization and competitive landscape. The program explores AI from a managerial (not technological) viewpoint. With this in mind, IT expertise is not required.
ACADEMIC DIRECTOR
Professor of Strategic Management
PhD in Mathematics, Columbia University
Master’s in Mathematics and Economics, Helsinki University of Technology
Senior Lecturer of Business Ethics
PhD University of Navarra
Executive MBA, IESE, University of Navarra
Telecommunications Engineer, University of Zaragoza
Professor of Operations, Information and Technology
PhD in Business Administration (Information Systems), Louisiana State University
Master of Business Administration, Syracuse University
Medical Doctor, Ural State Medical Academy, Yekaterinburg
Associate Professor of Strategic Management
PhD in Business and Quantitative Methods, Universidad Carlos III de Madrid
The Artificial Intelligence for Executives program leverages a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation, all aimed to hone your skills as an agent of change. These teaching methods have been strategically combined to foster an optimal learning environment.
To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program’s start date.
The admission process has three steps:
- Complete and submit the online application Munich, Barcelona or Madrid
- The Executive Education Department will contact you by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
- Tuition fees must be paid before the start of the course and before the study materials are sent. This is an essential condition for participation in the program.
- Two weeks before the start of the program, you will receive an email with a username that will give you access to the IESE Virtual Campus, where the first study materials will be available.
Fees
- General fee: € 5,900*
- Alumni fee: € 5,310
- IESE Alumni Assn. members: € 5,015
- Executive Education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.
* Payment is required before the program begins and includes all academic materials and most meals. Please note that travel, accommodation expenses and the taxes on food and beverage are not included. Please also consider the cancellation policy below.
Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.
Approximate Schedule: 8 a.m. to 6 p.m. with additional evening social activities.
Payment Details
Bank transfer.
Admissions Requirements
The Admissions Committee admits qualified candidates on a rolling basis as places become available. Executive Education Focused Programs have their own requirements, and all admissions are under the supervision of the Admissions Committee. In general, participants should have at least 10 years’ work experience and have held a position of leadership with significant responsibilities within the last 5 years. Although there are no formal educational requirements, admission is based on professional achievement and responsibilities within the organization.
Cancellation Policy
Cancellations received within 20 days of the program’s start date are subject to a payment of 25% of the program tuition. IESE reserves the right to cancel the current edition or modify dates up to 20 days prior to the scheduled start date. Under no circumstances is IESE responsible for any travel expenses incurred. Participants should consider purchasing travel insurance including cancellation coverage to protect against the unlikely event that the program is cancelled or their own inability to attend for personal or professional reasons.
Cancellation requests received within 3 calendar days of the program start date as well as those received during the program are subject to full payment of the program fee.
Companies and teams
- Companies with corporate agreements with IESE: discount of up to 20%.
- Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.
- The more focused programs you take, the more benefits you will receive: you may be eligile for discounts of 5% to 15%.
Alumni
- Special price for alumni: 10% discount
- Special price for members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.
Scholarships
- Entrepreneurs
- Executive women
- ONGs
Contact the Focused Program team here for more details.
If interested in obtaining the IESE Executive Education Certificate:
• Complete, at least, 4 Focused Programs, in English or Spanish, within three years. The 4 programs must total a minimum of 12 days of learning.
In addition to earning the IESE Executive Education Certificate, you will enjoy a series of other exclusive benefits:
• Professional guidance with an IESE adviser.
• 5% discount on any future Focused Program.
• Possibility of becoming a Member of the IESE Alumni Association, which delivers a broad array of exclusive benefits. Discover here how to make the most of the membership.
Getting to the Madrid campus
Getting to the Barcelona campus
Getting to the Munich campus
Munich: Hotel Palace 5*, Hotel Ritzi 3*, MK Hotel München City 3*, Splendid Dollmann 4*, Domus Hotel 3*, Hilton Munich City 4*, Novotel Munich City 4*, Moma 1890 Boutique Hotel 4*, Living Hotel am Deutschen Museum 3*, Hilton Munich Park, Motel One München-Deutsches Museum, Adina Hotel Munich 4*, Gambino Hotel 3*, Residence Inn Ostbahnhof 4*, Moxy Munich Ostbahnhof 3*, Scandic München Macherei 4*, Hotel Rothof 4*.
Barcelona: AC Hotel by Marriott Victoria Suites 4*, Sansi Pedralbes 4*, abba Garden Hotel 4*, Ikonik Anglí 4*.
Madrid: Exe Moncloa 4*, EUROSTAR Zarzuela Park 4*, Meliá Madrid Princesa 5*, NH Madrid Chamberí 3*, NH Zurbano 4*.