Artificial Intelligence for Business
Transform Your Business Through AI
If data is the driver of digital transformation, artificial intelligence for business is the key that unleashes its power. In this new data-driven world, global executives need a strong grasp of the capacity of AI to boost their individual and organizational performance, as well as knowledge of the opportunities, challenges, and threats it represents. Discover how to master artificial intelligence for executives.

Benefits of Artificial Intelligence for Executives
1
Gain a solid understanding of AI as a catalyst for innovation and source of competitive advantage.
2
Analyze real-life AI integrations to better appreciate their strategic benefits and challenges.
3
Discover opportunities to create value through AI implementations.
4
Acquire insights to facilitate the integration of AI solutions in your firm.
5
Enhance your firm’s ability to confront disruptive threats with artificial intelligence for business.
Program Details
NEXT EDITIONS
Munich
December 11-14, 2023
Barcelona
May 28-31, 2024
CONTACT
Bernadette Bruns | Munich
Program Director
+49 (0) 176 72632674
bbruns@iese.edu
Anna Vera | Barcelona
Director
+34 93 253 43 95
avera@iese.edu
The Artificial Intelligence for Executives program provides participants with a broader understanding of the power of artificial intelligence for businesses, including its impact on business models, sources of competitive advantage and organizational structure.
Understanding artificial intelligence
- What is AI and how does it work?
- AI applications: benefits and limitations
- Practical cross-industry AI implementations
- Key economic and business implications of AI
Working With AI
- Identifying AI opportunities and applications
- Planning and implementing AI solutions
- Developing a learning strategy to improve data and AI
Leading With AI
- Developing organizational AI competencies
- AI capabilities: when to build, buy or outsource
- Ethical ramifications of AI
- Designing data- and AI-driven organizations
Competing With AI
- Commercializing AI-based products and services
- Developing new AI- and data-driven business models
- Leveraging data for advantage in the value chain
- Protecting your business against disruption
The Artificial Intelligence for Executives program is designed for business leaders and senior executives from a diversity of companies and sectors who seek a broader understanding of the potential impact of artificial intelligence on their work, organization and competitive landscape. The program explores AI from a managerial (not technological) viewpoint. With this in mind, IT expertise is not required.

ACADEMIC DIRECTOR
Professor of Strategic Management
PhD in Mathematics, Columbia University
Master’s in Mathematics and Economics, Helsinki University of Technology

Professor of Strategic Management and Managing People in Organizations
Chair of Family-Owned Business
PhD in Organizational Behavior and Industrial Relations, University of California-Berkeley Haas School of Business
MSc in Organizational Behavior and Industrial Relations, University of California-Berkeley Haas School of Business

Professor of Operations, Information and Technology
PhD in Business Administration (Information Systems), Louisiana State University
Master of Business Administration, Syracuse University
Medical Doctor, Ural State Medical Academy, Yekaterinburg
The Artificial Intelligence for Executives program leverages a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation, all aimed to hone your skills as an agent of change. These teaching methods have been strategically combined to foster an optimal learning environment.
To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program’s start date.
The admission process has three steps:
- Complete and submit the online application Munich or Barcelona.
- The Executive Education Department will contact you by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition.
- Tuition fees must be paid before the start of the course and before the study materials are sent. This is an essential condition for participation in the program.
- Two weeks before the start of the program, you will receive an email with a username that will give you access to the IESE Virtual Campus, where the first study materials will be available.
Fees
- General fee: € 5,600*
- Alumni fee: € 5,040
- IESE Alumni Assn. members: € 4,760
- Executive Education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.
* Payment is required before the program begins and includes all academic materials and most meals. Please note that travel, accommodation expenses and the taxes on food and beverage are not included. Please also consider the cancellation policy below.
Do you know about our corporate agreements and fees for multiple registrations? Feel free to ask us.
Payment Details
Bank transfer.
Cancellation Policy
Cancellations received within 20 days prior to the start of the program are subject to a cancellation fee equivalent to 25% of the program fee. IESE reserves the right to cancel this edition of the program or to change the dates up to 20 days prior to its start. Under no circumstances will IESE be responsible for any travel expenses incurred. Therefore, IESE recommends taking out cancellation insurance in the event that the program is exceptionally canceled, or participants are unable to attend for personal or professional reasons.
Companies and teams
- Companies with corporate agreements with IESE: discount of up to 20%.
- Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.
- The more focused programs you take, the more benefits you will receive: you may be eligile for discounts of 5% to 15%.
Alumni
- Special price for alumni: 10% discount
- Special price for members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.
Scholarships
- Entrepreneurs
- Executive women
- ONGs
Contact the Focused Program team here for more details.
If interested in obtaining the IESE Executive Education Certificate:
• Complete, at least, 4 Focused Programs, in English or Spanish, within three years. The 4 programs must total a minimum of 12 days of learning.
In addition to earning the IESE Executive Education Certificate, you will enjoy a series of other exclusive benefits:
• Professional guidance with an IESE adviser.
• 5% discount on any future Focused Program.
• Possibility of becoming a Member of the IESE Alumni Association, which delivers a broad array of exclusive benefits. Discover here how to make the most of the membership.
Getting to the Munich campus
Getting to the Barcelona campus
Participants in the on-campus Munich and on the Barcelona Campus can benefit from special rates at the following hotels:
Munich: Hotel Palace 5*, Hotel Ritzi 3*, MK Hotel München City 2*, Splendid Dollmann 4*, Domus Hotel 3*, Hilton Munich City 4*, Novotel Munich City 4*, Moma 1890 Boutique Hotel 4*, Living Hotel am Deutschen Museum 3*, Hilton Munich Park, Motel One München-Deutsches Museum, Adina Hotel Munich 4*, Gambino Hotel 3*, Residence Inn Ostbahnhof 4*, Moxy Munich Ostbahnhof 3*, Scandic München Macherei 4*, Hotel Rothof 4*
Barcelona: AC Hotel by Marriott Victoria Suites 4*, Sansi Pedralbes 4*, abba Garden Hotel 4*, Ikonik Anglí 4*
What our partipants are saying
Executive Education Rankings.


