Publicaciones(24.040 resultados)
CALLEJA, L. M., BEL MALLÉN, I. (2012). Communicating "la Caixa" Welfare Projects. Changing to preserve what is essential: the soul does not change. IESE, SM-1581-E.
OLALE, E., VACCARO, A. (2012). Deadly Advertising: The Tobacco Case (A). IESE, BE-176-E.
STREMERSCH, S., CAMACHO, N. (2012). Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth. IESE, M-1286-E.
PIN ARBOLEDAS, J. R., BEL MALLÉN, I., PANIAGUA GRANADOS, F. J. (2012). Gas Natural Fenosa (A): The Role of Communications in a Merger. Using communications as a strategic tool for the benefit of the company. IESE, DPO-322-E.
PIN ARBOLEDAS, J. R., BEL MALLÉN, I., PANIAGUA GRANADOS, F. J. (2012). Gas Natural Fenosa (B): An Unusual Request. IESE, DPO-323-E.
PIN ARBOLEDAS, J. R., BEL MALLÉN, I., PANIAGUA GRANADOS, F. J. (2012). Gas Natural Fenosa (C): The CEO's Decision. The communications plan and the internal communication team. IESE, DPO-324-E.
PIN ARBOLEDAS, J. R., BEL MALLÉN, I., PANIAGUA GRANADOS, F. J. (2012). Gas Natural Fenosa (D): The Importance of Listening. IESE, DPO-325-E.
RUIZALBA, J. L., CHINCHILLA, N., LAS HERAS, M. (2012). Olivia Baker Got an E-mail. IESE, DPO-251-E.
RUIZALBA, J. L., CHINCHILLA, N., LAS HERAS, M. (2012). Olivia Baker Reacts to Geroge. IESE, DPO-252-E.
RUIZALBA, J. L., CHINCHILLA, N., LAS HERAS, M. (2012). Olivia Baker: The Resolution. IESE, DPO-253-E.
MOSCOSO, P., DUQUE, M. (2012). The Loewe Group (A): A New Industrial Model and Commitment to Lean Management? IESE, P-1116-E.
MOSCOSO, P., DUQUE, M. (2012). Grupo Loewe (B): ¿nuevo modelo industrial y apuesta por el lean management? IESE, P-1117.
SIEBER, S., KÁGANER, E., AL TURAIGI, T., TATARINOV, K. (2012). Groupon: cambiar los hábitos de compra. IESE, SI-187.
SACHON, M., LAUX, E. (2012). Media Markt: ¿un modelo exitoso para el siglo XXI? IESE, P-1118.
LOCH, C., STING, F., HUCHZERMEIER, A., DECKER, C. (2012). Finding the profit in fairness. Harvard Business Review, pp. 111-115.
MOREIRA, S., AMIN GARCÍA HERREROS, M. M. (2012). Uma Análise da Dinâmica Competitiva Internacional dos Clusters Exportadores no Brasil, 1990-2006. Revista Espacios, 33 (8).
JAGANNATHAN, K., MARKAKIS, M., MODIANO, E., TSITSIKLIS, J. (2012). Queue-Length Asymptotics for Generalized Max-Weight Scheduling in the Presence of Heavy-Tailed Traffic. IEEE-ACM TRANSACTIONS ON NETWORKING, 20 (4), 1096 - 1111. doi:10.1109/TNET.2011.2173553.
BOLLOJU, N., SCHNEIDER, C., SUGURAMAN, V. (2012). A knowledge-based system for improving the consistency between object models and use case narratives. Expert Systems with Applications, 39 (10), 9398 - 9410. doi:10.1016/j.eswa.2012.02.126.
ARGANDOÑA, A. (2012). Algunas ideas sobre la deuda pública (1). Blog El País, Madrid.
IESE (2012). Case Method. MBA Testimonials.