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Barcelona, March 6 - 8, 2012
Barcelona 
Barcelona, March, 6 - 8, 2012
IESE Business School - Barcelona Campus
c/Arnús i de Garí, 3-7
08034 Barcelona
Spain
Tel.: +34 93 253 42 00
Fax: +34 93 253 43 43
IESE's new building has parking facilities. Free parking will be provided for all participants at the new campus at Av. Pearson 28. Access through Arnús i de Garí, 3-7.
Fee includes lunches and course material. Payment must be made prior to program start.
Places are limited and will be filled in strict order of registration. Application deadline in Barcelona: February 7, 2012
M. Isabel de Muller
Short Focused Program Director
Executive Education
IESE Business School
Do you know how to structure your business presentations to capture the attention of your audience? What is the best way to communicate bad news? Are you aware of your body language when addressing a large audience? Clear and powerful communication is vital for accomplishing any business objective, particularly in today’s economic climate. To be effective, executives must be able to engage and influence diverse stakeholders, including clients, colleagues, employees and top management. Develop Your Communication Skills (DCS) presents a wide range of practical tools and concepts designed to strengthen executives’ abilities on multiple levels.Participants will learn how to use emotional and rational intelligence to persuade others in one-on-one situations, as well as when delivering presentations. They will acquire techniques for establishing credibility and managing nervous energy.
This highly interactive program offers participants individualized feedback through video analysis and the chance to gain expertise in delivering diverse types of speeches, from visionary to special occasion addresses. Finally, the program explores the art of storytelling, as well as how to overcome the challenges of communicating in another language.
• Gain confidence in designing and delivering various types of presentations.
• Discover techniques to use emotional and rational intelligence as a means of persuasion.
• Learn rhetorical tools for interpersonal communications, presentations and speeches.
• Gain a deeper understanding of nonverbal aspects of communication: authority, audience awareness and managing nervous energy.
Assessments
Understanding your own communication style is critical to become more effective and inspire those around you. DCS takes a highly personalized approach and a key part of the program is assessing your own individual needs and objectives.
Content and Speaking Style
Preparing an effective speech takes timeand forethought. You will learn how toplan and how to open and close yourspeeches. In a reflective and collaborativeenvironment, you will learn how to plancontent effectively and enhance your speaking style so that you project three basic qualities: authority, energy and audience awareness.
The Power of Storytelling
The program also stresses storytelling, a powerful skill that can help you transmit your vision, project or brand to any audience. You will grasp how your own personal experiences can be drawn upon to make a memorable and lasting impact on others.
Speech Models
Four case studies will be analyzed that focus on world leaders with different leadership and communication styles: the inspirer, the negotiator, the persuader and the winner of arguments. You will be able to draw upon the “best practices” of these successful communicators to strengthen your own unique communication style.
Communication and Leadership
Over eighty years ago, Chester Bernard suggested that communication was one of the main tasks of managers and executives. Since then, the link between communication and effective leadership has been emphasized. Generally speaking our communication styles are inclined towards either a detailed and argumentative approach, or towards a persuasive and motivational manner of communicating. Looking at the political sphere for an example, we could say that Margaret Thatcher’s style was a detailed and argumentative one, while Ronald Reagan’s style was more persuasive and motivational. Although most managers may be naturally inclined towards one or the other, we all need to go some way in mastering both styles. In this module, we note how each of us probably has a natural style, but we can all develop the skill of using the opposite style to some degree of effectiveness.
Practical Tasks
During the program you will have the chance to make various types of presentations and gain valuable feedback from peers and faculty members. These presentation types include:
• The Rational-Based Speech, used for interviews, informal meetings and business presentations
• The Special Occasion Speech, aimed at persuading or inspiring others in times of crisis or corporate restructuring
• The Visionary Speech, designed to gain credibility and obtain buy-in for your project or idea
Based on extensive practice with video analysis and individual feedback, this program trains you to become an effective public speaker in English by addressing the following capabilities: • Establishing personal and professional credibility
• Using emotional and rational intelligence to persuade others
• Rhetorical tools for interpersonal communications, presentations and speeches
• Tools to create a common ground, a connection between speaker and audience
• The art of storytelling to communicate your message
• Techniques of influence
• Non-verbal aspects of communication: authority, energy and audience awareness; managing nerves
• Rational-based speeches (e.g., business presentations)
• Emotional speeches (e.g., special occasion or visionary speeches)
The program incorporates a number of highly dynamic and interactive teaching methods, including video recordings, individual feedback sessions, case studies, classroom discussions, lectures and practical exercises. Participants are divided into small groups designed to foster a high level of trust between participants and faculty, thereby creating a powerful learning environment.
The DCS program is designed for managers who wish to improve their communication skills and develop a style that fosters commitment among team members and stakeholders. The program is particularly relevant to professionals who manage client relationships or deal with the general public.
This program is delivered entirely in English and therefore a certain fluency in the English language is required. Past participants share their thoughts
Brian O’Connor Leggett
Conor Neill Mireia las Heras With the collaboration of
Dr. Brian Leggett is associate professor of Managing People in Organizations at IESE Business School. He holds a Ph.D. in Philosophy from Oxford Brookes University, a Master’s in Rhetoric from the University of California, and a Bachelor’s from London University School of Law. His areas of interest include the use of persuasion in the management process, particularly when it comes to corporate speechmaking in conflict situations; the relationship between organizational communication and the extent to which employees feel committed to and identify with organizations; the connection between leadership and communication; and the role of spirituality in the creation of long-term personal credibility for managers.
Conor Neill is a Scientific Collaborator. He owns and manages three businesses. He is president of the Spanish chapter of Entrepreneurs Organization, a worldwide network of founders of recent start up businesses. He developed his experiences during 8 years as a manager in Accenture’s Change Management division, working with leaders to drive change in their organizations. He earned his Bachelor’s in Psychology and Artificial Intelligence at Nottingham University, and completed a bilingual MBA at IESE.
Assistant Professor at IESE Business School where she serves as the Research Director of the International Center for Work and Family. She got her degree on Industrial Engineering at the Polytechnic School of Catalonia, specializing on Industrial Organization, in Barcelona-Spain, and holds an MBA from IESE Business School, and a Doctorate in Business Administration from Boston University.
Maty Tchey
Political Sciences and Sociology as well as Associate Degree in Rhetoric (ESIC), and a Diploma in Public Speaking (UPV). Professor of public relations and business protocol for technical and continuing education with more than 20 years of experience, she has developed a unique method of efficient communication through rhetoric and has been a judge for the National League of University Rethoric and Debate since 2005.
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