EMBA.
Programa

En el primer año adquirirás un buen dominio de las principales áreas del management, así como una perspectiva holística para poder liderar cualquier área de la organización.

A continuación te presentamos cuáles son los módulos con los que trabajarás:

Analysis of Business Problems
Course objective: To enhance your ability to analyze complex, real-world business problems. You will:

• Assess the distinct phases of the decision-making process.
• Widen your problem-solving perspective and approach.
• Sharpen your analytical skills, ability to synthesize information and capacity to think creatively.

Syllabus

Business Ethics
Course objective: To provide an overview of leadership in both professional and private spheres. You will:

• Explore the role of ethics in global management.
• Examine real-life cases of ethical scenarios and the moral dimension of business decisions.
• Reflect on the meaning of management action and the role of business in society.

Syllabus

Operational Finance
Course objective: To provide a framework to critically analyze corporate decisions from a financial perspective to be able to compute the expected rate of return for investment projects and make good investment decisions. You will:

• Identify the risks and calculate the returns of investment projects using different tools of financial analysis (NPV, IRR, payback, etc.).
• Analyze the risk-return profile of investment opportunities in different scenarios.
• Identify the best investment alternative.

Syllabus

Competitive Strategy
Course objective: To learn how to think strategically in various business situations. You will:

• Introduce a coherent conceptual framework for creating and capturing value.
• Learn how to analyze the external competitive environment and its link to the internal structure.
• Boost your ability to develop successful corporate strategies that lead to sustainable growth.

Syllabus

Corporate Finance
Course objective: To learn to critically analyze corporate decisions from a financial perspective. You will:

• Compute the expected rate of return on investment projects.
• Apply several valuation methods to value projects and companies.
• Evaluate the capital structure of a firm.
• Identify ways to return money to shareholders.

Syllabus

Decision Analysis
Course objective: To analyze how to make better decisions in situations of risk and uncertainty. You will:

• Discover how to use decision trees to bolster your decision-making capacity.
• Boost your ability to measure uncertainty through probability distribution.
• Learn how to approach and analyze risk.

Syllabus

Economics
Course objective: To develop an analytical framework to help understand the environment in which firms operate. You will:

• Distinguish and understand the implications of a demand versus a supply shock.
• Understand the impact and who bears the burden of taxes.
• Evaluate the consequences of monetary policy on key assets.
• Understand the impact of fiscal policy.
• Understand how exchange rates are determined and their implications for the economy and business.

Syllabus

Entrepreneurship
Course objective: To develop a systematic approach to creating new opportunities in various scenarios. You will:

• Explore entrepreneurial behaviors and the nature of the opportunities and the entrepreneurial process.
• Introduce concepts and tools to design, evaluate and implement new strategies.
• Explore how to direct and manage entrepreneurial teams, seek capital and form a board of directors.

Syllabus

Financial Accounting
Course objective: To analyze and interpret financial statements. You will:

• Examine the three types of financial statements: balance sheets, income statements and cash-flow statements.
• Learn how to prepare financial statements.
• Analyze the essential data you can extract from financial statements and its role in diagnosing and solving business problems.

Syllabus

Human Resource Management
Course objective: To apply a strategic and generalist perspective to the management of people in organizations. The course:

• Centers on the strategic role of personnel policies and practices.
• Helps executives integrate with their own functional and general expertise a solid body of knowledge, skills and abilities in people management.
• Has an emphasis on how to confront practical issues from the point of view of the organization in global and international contexts.

Syllabus

Managerial Accounting
Course objective: To examine the different uses of information (accounting or otherwise) within a company. You will:

• Practice calculation methods to specify the impact of operational decisions on financial results.
• Analyze the diverse elements that make up corporate cost structure.
• Design systems to compare expected and actual results.

Syllabus

Managing People in Organizations
Course objective: To develop an understanding of the increasing complexity of leading and managing people at different levels of the organization. You will:

• Understand key responsibilities of leadership.
• Broaden toolkit for motivating people beyond financial incentives.
• Be able to build and exercise power and influence at both personal and positional levels.

Syllabus

Marketing Management
Course objective: To offer an in-depth understanding of marketing and sales fundamentals. You will:

• Expand your knowledge of product planning, market selection, distribution and pricing from a sales perspective.
• Better understand the role of sales and marketing within the organizational structure.
• Boost your ability to strategize and formulate commercial action plans.

Syllabus

Marketing Planning and Implementation
Course objective: To offer an in-depth understanding of marketing and sales fundamentals. You will:

• Expand your knowledge of product planning, market selection, distribution and pricing from a sales perspective.
• Better understand the role of sales and marketing within the organizational structure.
• Hone your ability to strategize and formulate commercial action plans.

Syllabus

Operations Management
Course objective: To analyze strategies to generate client value and gain competitive advantage. You will:

• Develop a holistic view of operations in both manufacturing and service-oriented businesses.
• Explore the core concepts and variables of the operations domain.
• Learn how to diagnose and improve different types of operational systems.

Syllabus

En el segundo año reforzarás las principales competencias de liderazgo, participarás en una simulación de dirección ejecutiva y personalizarás el programa con dos cursos electivos.

A continuación te presentamos los módulos con los que trabajarás:

Business Analytics
Course objective: To analyze the managerial decision making from a general management perspective.

• Ability to diagnose interdependent situations.
• Assimilation of heuristics and simple decision rules for complex situations.
• Ability to assess the three possible results of a decision (extrinsic, intrinsic and transcendent) and design action plans accordingly.
• Development of habits tending to correct decisions.
• Strategic competences: industry analysis, positioning, competitive advantage.
• Executive competences: distinctive competence, professional development, operative learning.
• Leadership competences: organizational mission, identification, evaluative learning.

Syllabus

Competing Through Operations
Course objective: To develop an understanding of how to use a company’s resources in the most efficient way to achieve the goals defined by its business strategy. You will:

• Operational diagnosis, knowledge analysis, identification and improvement of the operational variables.
• Design of the customer journey in the company itself or in the extended enterprise.
• Identification of critical elements for the industrialization of a service.

Syllabus

Corporate Communications
Course aim: To master the fundamentals of effective public speaking. You will:

• Introduce persuasion theory and its application in diverse situations.
• Analyze the four keys to effective communication: having something to communicate, communicating well, understanding the audience and communicating with the right intensity.
• Learn how to appreciate non-verbal cues.

Syllabus

Corporate Strategy
Course objective: To examine the essentials of decision making in companies with diversified business portfolios. You will:

• Analyze factors related to corporate strategy, management, ownership and control and the interrelationship among these factors over time.
• Identify various strategies to drive sustainable, profitable growth.
• Examine problems specific to the implementation of different growth strategies.

Syllabus

Digital Transformation of Organizations and Markets

Course objective: To explore the digital transformation of businesses from the standpoint of a general manager and understand how organizations can foster digital capabilities and turn them into a competitive advantage.

• The “WHY” of Digital Transformation: Seeing Beyond the Immediate Digital Trends.
• The “WHAT” of Digital Transformation: Transforming the Vision into a Viable Business Strategy.
• The “HOW” of Digital Transformation: Building a Digital Mindset.
• The “IMPACT” of Digital Transformation: Societal Challenges

Syllabus

Management of Small and Medium-sized Companies
Course aim: To examine the management and leadership issues specific to SMEs. You will:

• Deepen your understanding of SMEs in relation to accounting and finance, value creation and capture, business models and family relationships in the case of privately held firms.
• Study the legal framework to understand how to manage crises, including key aspects of restructurings.
• Analyze the most common constraints in implementing action plans in SMEs.

Syllabus

New Challenges in Marketing
Course objective: To examine the growing stature of ecommerce. You will:

• Introduce the main issues and key questions retailers must have in mind when adopting digital and moving to omnichannel experiences.
• Review economic implications of going omnichannel and how it impacts different retailers based on their business model.
• Review main internal and organizational challenges faced by retailers when going omnichannel and provide a framework and a set of tools to identify, analyse and address them.

Syllabus

Negotiation
Course objective: To sharpen your skills at the negotiating table.

• Gain a deeper understanding of the principles and concepts behind effective negotiations.
• Practice negotiation skills and identify your personal negotiating style and its impact on others.
• Boost your negotiating skills in collaborative and competitive situations and increase your level of awareness of the negotiation process.

Syllabus

Self Management
Course objective: To unlock the keys of leadership development and the essential role of self-management. You will:

• Examine the role of leadership in a dynamic, ever-evolving and multicultural society.
• Assess three critical factors that impact leadership development: the type of business, how it fits your personal profile and stakeholder management.
• Explore the fundamentals of individual excellence and the keys to a successful career.3

Syllabus

Strategic Leadership: Getting Things Done
Course objective: To identify the key challenges for the company, outlining a coherent set of actions and guiding the organization in implementation.

• Transforming strategic formulation into strategy execution.
• Successfully taking charge of a new general management position.
• Understanding the common barriers to “getting things done”.
• Realigning internal organizational elements with external stakeholder demands.
• Identifying and overcoming internal sources of resistance to change.
• Navigating informal organizational networks to get things.

Syllabus

TFM: Capstone
The Capstone is a project designed to bring together all the learning acquired during the first year of the MBA. It is a team-based project in which students work on a real business problem provided by a company and make recommendations to company executives. Each team is supervised by an IESE faculty member who guides them through the project. Students act as “consultants” to the company, working on the project throughout the program.

Syllabus

Para ampliar tu visión global y profundizar tu experiencia, se ofrecen cursos optativos en diferentes localizaciones. Cada curso ha sido cuidadosamente elaborado para brindarle una perspectiva única sobre la gestión empresarial general.

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