IESE Insight


How to get in the swing of the circular economy

What are the possibilities beyond a product's first lifecycle? In this report from the CaixaBank Chair of Sustainability and Social Impact, Joan Fontrodona and Philip Muller introduce nine key concepts of the circular economy.

How to get in the swing of the circular economy.

January 1, 2021

In the wake of COVID-19 disruptions and redoubled sustainability efforts, governments, companies and consumers are using innovation and strategic thinking to reclaim products' value beyond a first lifecycle. Here's an introduction to the circular economy's basic concepts -- the 9Rs -- with examples.