From the case method, to coaching, projects, experienti
The Case Method
The highly dynamic and hands-on case study method serves as one of the main learning methodology at IESE. Faculty complement case studies with other learning methodologies, including lectures, action-based learning, simulations and coaching.
The case method asks the student to put him or herself in the shoes of the manager: How can I boost flagging sales? How can the company expand its revenue streams given its new competitive environment? What incentive policies might work in an industry with high turn-over?
In contrast to lecture-based teaching methods, here the students do most of the talking. The professor facilitates and guides the discussion, asking questions and eliciting participation from the entire class to enrich the discussion with contrasting viewpoints, different industry experiences, and cultural backgrounds.