Exceptional Learning For Your Career.
IESE stands as the leading global learning institution for executive leaders like yourself to stay at the forefront of professional competence. Our first Certificate in AI & Digital Transformation will establish you as a qualified specialist in the ever-evolving digital field.
One of the reasons our Certificate in AI & Digital Transformation stands out is the fact that you can customize it to meet your needs. Unlike traditional programs that require a limited curriculum, our certificate allows you to tailor your learning journey to the most relevant subjects for you. This means that each module taken —both in-person and online— will align completely with your career goals. Let’s delve further into this personalized approach.
Digital Insights - Select 3 Sprints to personalize your learning journey.

Benefits of our Certificate in AI & Digital Transformation.
1
Gain insights to make informed decisions ahead of your competitors by learning about the latest and upcoming technological trends. This strategic approach enables confident decision-making skills.
2
Armed with advanced insights, you’ll be able to determine whether implementing certain digital and AI technologies is the right move for your business. Learn to make strategic choices while others may still be navigating through trial and error.
3
Develop the skills necessary to incorporate digital technologies and AI into your business operations effectively, enhancing your professional capabilities and setting a strong example for others to follow.
4
As a visionary in your domain, your insights will become the gold standard for guiding innovation and shaping the transformation culture. Take the leadership and ensure that innovation aligns with your strategic vision, promoting change with wisdom and respect for diverse viewpoints.
What is a Focused Program?
Focused programs are designed for individuals aspiring to acquire leadership skills and expertise, ideally with a minimum of seven years of experience in the digital sector. In essence, these programs foster exclusive communities of exceptional talent. Our methodology stands as the benchmark, blending practical, multidisciplinary approaches across various formats, designed specifically for the unique skill set of each participant.
What Are Sprints?
One Sprint consist of five live online sessions focused on a specific subject for in-depth study. These must be completed within 24 months.
Choose three Sprint from the following options:
The following features are included in these Sprints:
- Format: Online
- Length: 9 sessions
- Language: English / Spanish
- Fee: €5,700 the 3 Sprints
- Sessions include:
- One kick-off session
- 4 connections consisting of two sessions over 2 to 3 weeks.
- Each connection lasts for 2,5 / 3 hours aprox.
We help you to personalize your Certificate:
English Certificate
Anna Vera, Director
Spanish Certificate
Mª Jesús Biechy, Director
El Sprint Transformación a través de la innovación abierta está dirigido a un amplio rango de perfiles, desde emprendedores de start-ups hasta consultores. Este módulo proporciona una visión completa de los conceptos de la innovación abierta, sus principios y su significado estratégico para el crecimiento sostenible. Guiado por la profesora Mª Julia Prats, en este módulo aprenderás estrategias prácticas para implementar iniciativas de Corporate Venture, alineándolas con la estrategia empresarial global e identificando oportunidades de crecimiento con start-ups. También desarrollarás habilidades para establecer y gestionar dichas asociaciones estratégicas, superar la resistencia al cambio e implementar principios de innovación abierta que mejorarán la adaptabilidad de tu organización.
Edición en español: noviembre de 2025 (TBC)
The Data-Driven Pricing Sprint, led by Professor Mihalis Markakis, is tailored for mid to senior-level executive professionals specializing in sales, marketing, commercial finance, and operations. Gain an in-depth understanding of pricing analytics, covering everything from demand modelling and price sensitivity estimation to price optimization and opportunity cost assessment. With a hands-on approach, learn to set prices through direct application in case studies or workshop-style sessions, examining the implications of pricing decisions and developing data-driven pricing strategies for your organization.
No technical expertise is required, but a basic proficiency in data analysis using Excel and a willingness to embrace new concepts and methodologies are essential.
English edition: October, 2025 (TBC)
The Managerial Cybersecurity and Privacy in the Digital Age Sprint is specifically developed for mid- to senior-level professionals with a background in information technology, including IT managers, security analysts, privacy officers, and business leaders tasked with safeguarding an organization’s data.
If you possess a significant amount of IT knowledge, yet you seek to solidify this expertise within an official framework, this will ensure your insights are beyond doubt. Gain a thorough understanding of crucial security and privacy concepts, and the competence to apply security frameworks and policies in organizational settings. Evaluate security measures, pinpoint vulnerabilities, and formulate strategies and policies that cater to organizations’ unique demands. Under the mentorship of the distinguished Professor Tafiq Alashoow, known for his exceptional expertise and experience, distinguish yourself as a true professional, far from being merely competent in your proficiency.
English edition: November, 2025 (TBC)
The Digital Marketing Sprint is aimed at marketing and sales executives, product managers, consultants and other leaders looking to enhance their business processes through the integration of digital technologies. Marketing is experiencing constant change as digitization has permeated virtually every area of business: channels, products, media, services, and, of course, customer decision-making. This module provides a deep understanding of how to define and execute an effective digital marketing strategy. We explore everything from strategic planning to traffic generation and data analysis and empower you to design a customer journey map tailored to the new digital reality. You design a roadmap that adapts the sales and marketing process to the new customer in today’s changing environment.
English edition: Live Online, October, 2025 (TBC)
Executive Education Rankings.


