From Big Data to Big Profits

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Big Data to Big Profits

From Big Data to Big Profits:
Strategies for Monetizing Social, Mobile and Digital Data

Barcelona, July 6-7, 2017


Digital technologies are rapidly transforming our world. Companies that develop strategies to monetize their digital data will gain a clear edge over the competition in the period to come. This requires creating and leveraging new data assets with a focus on growth and innovation. The use of customer data in this strategy has many pitfalls, and creating value streams from customer data requires careful consideration


  • Learn about the powerful insights your business can get from big data, in order to monetize data assets for growth and innovation.

  • Understand the methods of managing data, including social-media data and mobile data.

  • Sharpen your knowledge of the trends coming your way in areas such as the ‘internet of things’, automation and artificial intelligence. 

Why IESE Recommends This Program

We live in a digital economy, and businesses that are good at leveraging their (customer) data will have great advantages. “From Big Data to Big Profits” provides a strategic view of how to manage the opportunities and challenges on the horizon, to leverage data analytics and to monetize big data for the future benefit of your business.


IESE Business School
Executive Education