Digital Mindset: How to Innovate and Lead In An Ever-Changing Environment

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Digital Mindset:
How to Innovate and Lead In An Ever-Changing Environment

New York, November 29-December 1, 2016


Advances in the digital space—be they social, mobile, or otherwise—are breaking down barriers to market entry, turning established business models on their heads, and offering new ways to engage with customers
and employees. To identify and effectively respond to tomorrow’s digital opportunities and threats, it is crucial to develop a truly digital mindset; only with this paradigm can business gains be realized.


  • You will be able to see beyond the hype and understand the main strategic implications of digital trends such as social, mobile, big data and the Internet of Things.  
  • You will challenge the key assumptions behind your current business model and identify the kind of changes digitalization will probably trigger in your industry and other industries and when it will happen. 
  • You will be able to formalize and articulate your digital strategy. 
  • You will develop an action plan to drive a digital agenda in your organization.

Why IESE Recommends This Program

Digital Mindset: How to Innovate and Lead Your Business for the Future provides vital insights into understanding the digital landscape, and assimilating the upward trend in digital density and its impact on businesses around the world.

The digital evolution that originated in the media industry has now magnified into a worldwide phenomenon that affects the entire business spectrum. The challenge today for global organizations resides on how to embrace disruptive technologies and formulate the right strategies in regards to mobility, social media, the cloud and big data. The program offers strategic insights from a macro level, as well as micro-vision of the daily influence of digital technologies.

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Kimberly Maybar
Program Director