Knowing Your Customer through Data.

1st Intent HQ Chair on Changing Consumer Behavior Conference


Data Platform

Data Platform

New tool to analyze consumer behavior

IESE’s Intent HQ Chair has created a new data platform that connects academic researchers and large data sets from a growing number of companies, in order to generate valuable insights into consumer behavior.

So far, the chair has signed agreements with companies including Orange, Glovo, Elparking, Imbric, EYSA, GrupoNext, Fintonic, Atresmedia, Meliá Hoteles, Acotex, Cooltra and Bip&Drive to contribute data to the platform.

Learn more about the platform