Intent HQ Chair on Changing Consumer Behavior.

Holder: José Luis Nueno

Data Platform

New tool to analyze consumer behavior

The chair has created a new data platform that connects academic researchers and large data sets from a growing number of companies, in order to generate valuable insights into consumer behavior.

So far, the chair has signed agreements with companies including Grupo DIA, Orange, Glovo, Elparking, Imbric, EYSA, GrupoNext, Fintonic, Atresmedia, Meliá Hoteles, Acotex, Cooltra and Bip&Drive to contribute data to the platform.

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