IESE Insight

Rethinking the Funnel for the Omnichannel Age

Wearables, self-driving cars, AI: these trends are triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and digitization, the author offers a series of tips so that brands and businesses can adapt to the consumer of the future.

One of the the new consumer's characteristics is that he is constantly connected.
March 20, 2018