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Barcelona, June 5, 2012
INTRODUCTION|
WORK PLAN|
DIRECTORS OF THE MEETING|
THEMES OF THE PREVIOUS MEETINGS|
WITH THE COLLABORATION OF|
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INTRODUCTION
The food and beverage industry is weathering the crisis a lot better than other sectors.
As the country's top industrial sector, food represents 16% of net industrial sales, 17% of employment and 7.6% of GDP and has a positive trade balance. Therefore, according to the 2020 Integrated Industrial Policy Plan, it is a "strategic industry".
There are three basic factors that enable many of the industry's companies to continue to grow despite the crisis: innovation in the broadest sense of the term, internationalisation and best practices in company management, both in terms of industry and retail.
We are going to develop this 16th Meeting with practical examples of excellent companies, including some SMEs that have emerged as dark horses: presentations, research studies, round tables and lots of networking will make for an intensive and interesting Meeting.
At the end of the day, the second edition of the Food & Beverage Global Award will be awarded to the businessman or businesswoman, selected by the jury, who have distinguished themselves by their international career and who will be the guest speaker closing the Meeting.
WORK PLAN
Tuesday, June 5 8:30 - 9:00 | Reception of participants and welcome coffee | 9:00 - 9:15 | Opening of the Meeting | | - Prof. Jordi Canals, Dean, IESE
- Prof. Jaume Llopis, IESE
- Ildefonso García-Serena, President, Compact Response Group
- Miquel Lladó, President, Peak Business Advisory | 09:15 - 10:00 | The current economic climate – How the industry is affected | | - Prof. Antonio Argandoña, IESE | 10:00 - 11:15 | Changes in consumers' habits and the consequences for the food industry | | - Manel Cumplido, Director of Marketing and Business Development, Caprabo
- Mauricio García de Quevedo, General Manager Iberia, Kellogg's
- Fernando Valdés, President Market Leaders Division, Campofrio Food Group
Moderator: Jaime Ferrer, Global Management Consulting Lead, Products Industries, Accenture
| 11:15 - 11:45 | Coffee break | 11:45 - 12:15 | Innovation as a business driving force throughout the organisation (I) | | | - Prof. Joaquim Vilà, IESE | 12:15 - 13:15 | Innovation as a business driving force throughout the organisation (II) | | - José Luis Gutiérrez, Executive Director, Hypermarkets Carrefour Spain
- Bernard Meunier, Vice-president and General Manager, Nestlé Spain
- Sara Morales, Global Sales and Marketing Director, Caviar Nacarii
- Jordi Morral, CEO, Europastry Moderator: Miquel Lladó | 13:25 - 14:10 | How is the following changing the world: marketing in the digital era | | - Carlos Barrabés, President, Grupo Barrabés Moderator: Ildefonso García-Serena | | 14:10- 15:25 | Lunch
Worship of the supplier and sustainability: a new catering concept
- Sergi Ferrer-Salat, Founder, Fastvínic | 15:25 - 16:10 | Marketing the industry in the digital era | | | Social networks and marketing: risks and opportunities
- Mauro Ribó, Carbonated Soft Drinks Marketing Director, PepsiCo Iberia A complaint is a gift: managing consumer complaints
- Julio Jolín, Managing Director, Sellbytel Moderator: Ildefonso García-Serena | 16:15 - 17:30 | Growth through geographical expansion | | - Jaume Alsina, Founder and President, Cooperativa de Guissona
- Josep Lluís Bonet, President, Grupo Freixenet
- Cristóbal Colón, President, La Fageda
- Pere Laymon, General Manager, Miquel Alimentació
- Óscar Vela, General Manager, Áreas Europe
Moderator: Prof. Jaume Llopis, IESE | 17:30 - 18:00 | Coffee Break | 18:00 - 18:45 | Tips for growth: from one manufacturer to distributors and from one distributor to manufacturers | | | - Jérôme Boesch, General Manager for Fresh Dairy Products in Southern Europe, Danone
- Enric Ezquerra, CEO, Condis Supermercats Moderator: Gonzalo Pérez Gasca, Senior Executive for the Retail Industry in SPAI, Accenture | 18:45 - 19:30 | IPMark Food & Beverage Global Award to Roberto Servitje | | - Presentation of the businessman Roberto Servitje. Prof. Jaume Llopis, IESE
- Awarding of the prize. Miguel de Haro, President, IPMark
- Special speaker. Roberto Servitje, President and Founder, Bimbo Group | 19:30 - 19:45 | Closing of the Meeting | | | - Prof. Jaume Llopis
- Ildefonso García-Serena
- Miquel Lladó, Presidente | 19:45 - 20:30 | Cocktail |
Nota: Due to the capacity of the IESE's auditorium, the maximum number of participants at this 16th Meeting is 150; registration will be on a first-come-first-served basis.
DIRECTORS OF THE MEETING
Prof. Jaume Llopis
Associate Professor of Strategic Management, IESE
MBA, IESE Ildefonso García-Serena
President, Compact Response Group Miquel Lladó
Scientific Collaborator in Strategic Management, IESE
President, Peak Business Advisory
THEMES OF THE PREVIOUS MEETINGS
2011 | - In search of added value: how to get consumers, margins and competitiveness back | 2010 | - Food wars: counterattack brands. Rebuilding the industry's future | 2009 | - Retail and brands: surviving the tornado | 2008 | - Hunger for innovation: keys and secrets for the future | 2002 | - Six months of the Euro: the food and beverage industry at the start of the era of transparency | 2001 | - Fat cows, mad cows, lean cows ... Taking the industry's pulse | 2000 | - Keys for building the future | 1999 | - The how, when and where of the food industry's future | 1998 | - Is the industry prepared for the 21st century? Innovation, concentrations and globalisation: keys for the future | 1997 | - Living with giants | 1996 | - Innovation and creativity in the food sector | 1995 | - Where are we going? Prospects for the last five years of the century | 1994 | - Strategies, new management techniques and concrete action plans to improve the balance sheet | 1993 | - Competing in the European Single Market; who will be the winners and losers? | 1992 | - The role of the industry and retail; the competitiveness of large and small companies; the search for synergies
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WITH THE COLLABORATION OF
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