Brian O'Connor
Leggett

Emeritus Professor of Managing People in Organizations

• Ph.D. in Corporate Communications
• Master of Arts in Rhetoric, Philosophy, University of California
• Bachelor of Law, London University
• Inns of Court School of Law, Gray’s Inn, London

Brian Leggett is Professor in the Department of Managing People in Organizations. His areas of interest include the use of persuasion (rhetoric) and dialectic in the management process; the practical application of persuasion and dialectic in management situations (as in effective corporate-speech making and in the area of conflict); the relationship between organizational communication, commitment and identification in organizations; the connection between leadership and communication; and the role of spirituality in the creation and preservation of managers’ long term personal credibility (ethos).

Areas of interest

* The use of rhetoric and the dialectic in the communication process.
* The practical application of rhetoric and the dialectic in management situations
* The relationship between communication and organisational commitment and identification.
* The role of language in interpersonal relationships.

Publications

Journal Articles (refereed)

LEGGETT, B. O. (2004). Leadership through speeches: A visionary model. Educational Review of Business Communication, 1 (1), 69 - 80.

Working Papers

LEGGETT, B. O. (1989). Management comunications: Intra-company visits as an informal communication channel (DI-157-E).

Proceedings

LEGGETT, B. O., ROSANAS, J. M. (2011). Rhetoric and persuasion in management. Second Conference on Rhetoric and Narratives in Management Research: Proceedings, Barcelona (pp. 67 - 80). ESADE.

Articles in other publications

LEGGETT, B. O., NEILL, C. (2015). Os dois pilares da liderança efetiva. O ímã e o martelo. IESE Insight (6).
LEGGETT, B. O., NEILL, C. (2010). Imán y martillo: aliados infalibles. Herramientas de liderazgo. IESE Insight (6), pp. 57 - 64.
LEGGETT, B. O., NEILL, C. (2010). The Twin Pillars of Effective Leadership. The Magnet and the Hammer. IESE Insight (6), pp. 57 - 64.
LEGGETT, B. O. (2009). La cortesía: ¿estrategia de gestión o base de la virtud?. La importancia de los buenos modales en la empresa. Revista de Antiguos Alumnos (112), pp. 36 - 37.
LEGGETT, B. O. (2009). Manners Maketh the Manager. Politeness: A Management Strategy or the Basis of Virtue? Alumni Magazine (112), pp. 26 - 27.

Books

LEGGETT, B. O. (2012). The Little Book of Rhetoric. Soft Power. Barañáin: EUNSA. Ediciones Universidad de Navarra.
LEGGETT, B. O., VELILLA, R. (2008). Persuasión. la clave del éxito en la comunicación para los negocios.
LEGGETT, B. O. (2006). Developing your persuasive edge. The key to your communication success in business. Barañain: Eunsa.
LEGGETT, B. O. (1993). Comunicación oral en la empresa. Un enfoque retórico. Barañain: Eunsa.

Book Chapters

LEGGETT, B. O. (2004). Comunicación: Enfoque retórico. En José R. Pin, Pablo Cardona (Eds.), El reto de dirigir. Vol. 2 (pp. 37 - 49). Madrid: Grupo de Negocios de Ediciones y Publicaciones.
LEGGETT, B. O. (1996). Minsearch. In Kamal Fatehi (Ed.), International Management: A Cross Cultural Approach (pp. 72 - 79). London: Prentice Hall International Editions.
LEGGETT, B. O. (1991). Management communications in a cross-cultural environment: Identification of needs and problems. In Chris Braecke; Hubert Cuyckens (Ed.), Business Communication in Multilingual Europe: Supply and Demand. Proceedings of the 1990 ENCoDe conference at UFSIA (pp. 201 - 213). Antwerp: University of Antwerp.

Cases

LEGGETT, B. O. (2009). Soft Power and Personal Magnetism: Brendan Bracken. IESE, DPO-136-E.
LEGGETT, B. O. (2008). Ronald Reagan: A Story telling style. 40th President of the United States. IESE, DPO-127-E.
LEGGETT, B. O. (2008). Profile of a Negotiator: Lyndon Johnson. 36th President of the United States. IESE, DPO-128-E.
LEGGETT, B. O. (2008). Forensic Speaking: The Case of Margaret Thatcher. Primer Minister of Great Britain and Northern Ireland (1979-1990). IESE, DPO-109-E.
LEGGETT, B. O., SALVIA, A. (2008). Building a 'Grand' Style: The John F. Kennedy's Experience. IESE, DPO-103-E.

Technical Notes

LEGGETT, B. O. (2017). The Deliberate Speech Style: Primarily a Question of Identification. IESE, DPON-128-E.
LEGGETT, B. O. (2016). The Ceremonial Speech Style. IESE, DPON-127-E.
LEGGETT, B. O. (2011). Style: the Use of Language to Persuade. IESE, DPON-97-E.
LEGGETT, B. O. (2011). Styles of Oratory. IESE, DPON-96-E.
NEILL, C., MUECK, F., LEGGETT, B. O. (2011). La evaluación eficaz de la comunicación hablada. Una lista de control para evaluar el discurso de un orador. IESE, DPON-92.