IESE Insight

Don't just look into the future: script it

Life is uncertain and therein lies a great part of its beauty. Miquel Lladó's new book, Falling in Love with the Future, recommends putting your projection of the future down on paper, not just pondering it. The act of writing is key for Lladó's "strategy on a page."

The first step is to be clear about what you want to happen and how to get there.
March 1, 2021