The PLUTO framework, developed by IESE Business School, describes a new geopolitical and business scenario that is Polarized, Liquid, Unilateral, Tense and Omnirelational.
Polarized
Liquid
Unilateral
Tense
Omnirelational
PLUTO is a conceptual framework developed by IESE Business School. You’re welcome to use or cite this model, but please include mention of its source. This Creative Commons license applies only to the copyright of the PLUTO materials made available here. It does not grant any rights over IESE names, logos or trademarks.
Managing in PLUTO times
What the framework means for companies
Beyond IESE
The framework at work in media and beyond
Four trends that will shape the business landscape in 2026
Consultancy.eu
El desafío de liderar en un "contexto PLUTO"
Forbes Argentina
Formación y talento: la estrategia que marca la diferencia
Diari de Tarragona
