In today's world, how do we strike a successful balance between the global and the local? This is at the core of the World 3.0 concept and achieving global prosperity. But what is World 3.0? Global strategist and Anselmo Rubiralta Professor of Global Strategy at IESE Business School Pankaj Ghemawat breaks down the notion, contrasting it with World 1.0, which sees the world as composed of self-contained nation states and World 2.0, which seeks an erroneous homogenized approach to globalization.
Prof. Ghemawat will be discussing his book today with IESE alumni in London at a special event to be held at the Royal Overseas League.