Brazil Media Embraces Multi-platform Future

Global Alumni Reunion Videos 2012

05/12/2012 Sao Paulo

Brazil Media Embrace Multi-platform Future (11-12-2012 22:02:28)_IESE_066193

Brazil Media Embrace Multi-platform Future

With access to so much unfiltered information on the Internet what we need is a means of separating the wheat from the chaff. It is not so much a case of old and new media as of good and bad content. People want to get information from different platforms and the challenge is how to integrate them and to establish a new business model.

With access to so much unfiltered information on the Internet what we need is a means of separating the wheat from the chaff. It is not so much a case of old and new media as of good and bad content. People want to get information from different platforms and the challenge is how to integrate them and to establish a new business model.