Is This a Google Mis-APP? Prof. Josep Valor on New Flight Search Feature


Google's flight search feature ( is changing the way people look for travel alternatives. The service offers users a way to compare prices, flight durations and route alternatives, while providing direct links to the airlines' websites where travelers can then book their flights.

It remains unclear how Google is monetizing the new service, such as through commissions from the airlines, explains IESE Prof. Josep Valor of the Information Systems and associate dean for executive education. What is certain is that Google's strategy is going to have a major impact on how online travel agencies (OTAs) compete in the future.

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