Facebook Opts for WhatsApp Group Therapy

Sandra Sieber: “This is may be the first of many moves”

21/02/2014 Barcelona

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Facebook Opts for WhatsApp Group Therapy

In acquiring WhatsApp for $19 billion, Facebook shows that it believes the action is in mobiles and in groups, which is one of the messaging service’s strengths. The acquisition is perhaps Facebook’s best chance to present itself as a fully-fledged social network. However, with this deal it hasn’t cornered the market. It has only acquired one of many such networks. For more IT videos visit: http://blog.iese.edu/faceit/ SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

In acquiring WhatsApp for $19 billion, Facebook shows that it believes the action is in mobiles and in groups, which is one of the messaging service's strengths. The acquisition is perhaps Facebook's best chance to present itself as a fully-fledged social network. However, with this deal it hasn't cornered the market. It has only acquired one of many such networks.


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