Growth at a Fair Price
Interview with Carlos Añaños, Managing Director of AJE Group
In this interview with IESE Prof. J.L. Nueno, the Managing Director of AJE Group, Carlos Añaños, discusses the global expansion of his family's soft drink business from its humble roots in Peru. By committing itself to serving lower-income segments, AJE Group has succeeded in establishing itself as a credible player in Latin American and Asian beverage markets.