Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.
Juan Manuel
de Toro
Professor of Marketing
• Ph.D. in Economics and Business Administration, University of Navarra
• Master in Business Administration, IESE, University of Navarra
• Degree in Law, Universidad Complutense de Madrid
Areas of interest
* Advertising-communication
* Brand creation, management and appraisal
* Promotional strategy with the channel and the consumer
* Media management
* Marketing strategy
