Juan Manuel
de Toro

Professor of Marketing

Ph.D. in Economics and Business Administration, University of Navarra
Master in Business Administration, IESE, University of Navarra
Degree in Law, Universidad Complutense de Madrid

Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.

Areas of interest

* Advertising-communication
* Brand creation, management and appraisal
* Promotional strategy with the channel and the consumer
* Media management
* Marketing strategy

Publications