Pedro
Nueno

Emeritus Professor of Entrepreneurship

• Doctor of Business Administration, Harvard University
• Degree in Industrial Engineering, E.T.S.I.I. Barcelona

Pedro Nueno is a Technical Architect, Industrial Engineer and Doctor of Business Administration from Harvard University. He is also Professor of Entrepreneurship at IESE and CEIBS.

He is the founder and Honorary President of the China Europe International Business School (CEIBS), leading school of business in Asia, with campuses in Shanghai, Beijing, Shenzhen, Accra and Zurich.

He was member of the Visiting Committee of the Harvard Business School for six years (2005-2011). He is in the board of several companies and institutions and during his career he has been in the board of more than 30 companies and institutions in Europe, the USA, Latin America, China and Africa.

Prof. Nueno is also founder of FINAVES, a venture capital corporation associated to the entrepreneurship activity of IESE Alumni that supported the launching of more than 40 companies, creating directly more than 3000 new jobs. His areas of interest include entrepreneurship, starting new ventures, global management, management of technology and innovation.

He authored 22 books translated to several languages about corporate turnaround, innovation and entrepreneurship. He has written more than 100 cases on Entrepreneurship, and published many articles.

He has received many Honors such as the Cross of Saint Jordi from the Spanish Government (2003), the Friendship Award (2009) and the Outstanding Contribution Award from the Chinese Government (2014), and “Commander by Number or the Order of Queen Elisabeth the Catholic” by the Kind of Spain (2015).

Areas of interest

* Entrepreneurship, intrapreneurship and starting new ventures
* Management of privatization and turnaround processes
* Industrial alliances, joint-ventures and acquisitions
* Industrial procurement, customer-client integration
* Management of technology and innovation
* Internationalization processes

Publications

Journal Articles (refereed)

CAIAZZA, R., NUENO, P., FERRARA, G. (2015). Automotive Firms' Strategies: Two Worlds and Two Speeds. Journal of Competitiveness Studies, 23 (1/2).
CAIAZZA, R., NUENO, P. (2014). Corporate Strategies of Automotive Firms. How to Become Global Leaders. Competitiveness Review, 24 (2), 119 - 123. doi:10.1108/CR-12-2012-0035.
NUENO, P. (2011). Iniciativa emprendedora y empresa familiar. emprendiendo a través de las generaciones. Universia Business Review (32), 96 - 101.
NUENO, P. (1998). La capacidad innovadora de las empresas. Economía Industrial (324), 55 - 58.
NUENO, P. (1988). The role of macro-engineering in the European Economic Scene. Technology in Society, 10 (1), 99 - 112. doi:10.1016/0160-791X(88)90027-9.
NUENO, P. (1987). Gestión empresarial del diseño. Economía Industrial (254), 67 - 73.

Working Papers

NUENO, P., OOSTERVELD, J. (1987). Categories of technology alliances (DI-128-E).
NUENO, P. (1975). Reasons for foreign investment in manufacturing facilities: U.S. versus non U.S. multinational companies (DI-8-E).

Proceedings

CAIAZZA, R., NUENO, P. (2012). New challenges and integration models in cross-border M&A. Proceeding of the 11th Annual Conference of the International Association of Cross-Cultural Competence and Management. Political change, cultural dynamics and competitiveness of firms. Universitá Parthenope di Napoli, Italy, 20 - 22 June 2012 (pp. 32 - 43).

Articles in other publications

NUENO, P. (2016). The Board of 2020. The Future of the Board of Directors. Alumni Magazine (143), pp. 22 - 25.
NUENO, P. (2016). Anticipando el consejo del 2020. El futuro de los Consejos de Administración. Revista de Antiguos Alumnos (143), pp. 26 - 29.
NUENO, P. (2016). Diez tendencias en los consejos de administración. El horizonte de 2020. IESE Insight (29), pp. 44 - 51.
NUENO, P. (2016). 10 Trends for the Board of 2020. The Future of Governance. IESE Insight (29), pp. 45 - 51.
NUENO, P. (2013). Sacando el máximo partido al Consejo. Gobierno Corporativo. Revista de Antiguos Alumnos (129), pp. 28 - 29.

Books

NUENO, P. (2020). Dirigiendo con velocidad. Barcelona: Plataforma Editorial.
NUENO, P. (2019). Cheating yourself in business. Barcelona: Plataforma Editorial.
NUENO, P. (2019). Autoengaño y empresa. Barcelona: Plataforma Editorial.
NUENO, P. (2018). Jubilado ¿y ahora qué? Emprender en la jubilación. El business plan perfecto para una nueva etapa de la vida. Barcelona: Plataforma Editorial.
NUENO, P. (2017). The 2020 Board: The Future of Company Boards.

Book Chapters

NUENO, P. (2016). El despliegue global de las empresas. En Gerardo Bongiovanni y Álvaro Vargas Llosa (Ed.), Ideas en Libertad. Homenaje de 80 autores a Mario Vargas Llosa (pp. 171 - 173). Argentina: LID Editorial Empresarial.
NUENO, P. (2011). The contribution of business schools to the twenty-first century. In Jordi Canals (Ed.), The Future of Leadership Development: Corporate Needs and the Role of Business Schools (pp. 109 - 116). Basingstoke [England]: Palgrave Macmillan.
NUENO, P. (2006). Pere Carbó (1921-2001). En Francesc Cabana (Ed.), Cien empresarios catalanes (pp. 625 - 628). Argentina: LID Editorial Empresarial.
NUENO, P. (2003). El espíritu emprendedor. En José Carlos Arnal Losilla (Ed.), Creación de empresa: Los mejores textos (pp. 171 - 186). Barcelona: Ariel.
NUENO, P. (2003). Emprendiendo dentro de la empresa. En Enric Genesca, David Urbano, Joan Lluís Capelleras, Carlos Guallarte, Joaquim Vergés (Eds.), Creación de empresas. Entrepreneurship: Homenaje Al Profesor José María Veciana Vergés (pp. 191 - 198). Barcelona: Universidad Autónoma de Barcelona, Servicio de Publicaciones.

Studies

BARCELÓ, S. P., CORONA, J., PUIG, M., ARGANDOÑA, A., CANALS, J., DÍAZ GIMÉNEZ, J., ... VIVES, X. (2020). El impulso del empleo y el relanzamiento de la empresa. algunas reflexiones para la acción.
NUENO, P., TÀPIES, J., RODRÍGUEZ, A. (2006). ¿Cuándo hay que vender una empresa?.

Cases

NUENO, P., AKUA AFFUL-KWAW, P. (2013). Vodafone Ghana. IESE, E-153.
NUENO, P., AKUA AFFUL-KWAW, P. (2012). Vodafone Ghana. IESE, E-153-E.
FITÉ, R. M., NUENO, P. (2006). Vivace Logística S.A. (II): Preparando pedidos a la carta. IESE, E-95.
FITÉ, R. M., NUENO, P. (2006). Vivace Logística S.A. (II): Preparing Orders a la Carte. IESE, E-95-E.
GHOSH, A., FITÉ, R. M., NUENO, P. (2006). Kubi Wireless (B). IESE, E-87-E.

Technical Notes

NUENO, P. (1996). Conceptos para la gestión de las operaciones. IESE, PN-375.
NUENO, P. (1994). Integración proveedor-cliente, La. IESE, PN-356.
NUENO, P. (1994). Customer-supplier integration. IESE, PN-356-E.
NUENO, P. (1992). Entrepreneurship/intrapreneurship y gestión. IESE, EN-4.
NUENO, P. (1992). Entrepreneurship/Intrapreneurship and Management. IESE, EN-4-E.