Philip
Moscoso

Professor of Operations, Information and Technology

Eurest Chair of Excellence in Services

• Ph.D. in Industrial Engineering and Management, ETH Zurich
• M.Sc. in Chemical Engineering, ETH Zurich

Philip Moscoso is the Eurest Chair of Excellence in Services and Professor in the Operations, Information and Technology Department. He has completed a Service Management Program at Harvard Business School, a General Management Program (PDG) at IESE Business School, University of Navarra, and received his M.Sc. and Doctorate in Industrial Engineering and Management from the Swiss Federal Institute of Technology (ETH) in Zurich.

At IESE, Professor Moscoso teaches executives in both open enrolment programs as well as in-company programs and to master students in the different MBA programs of the school. Furthermore, He is the Academic Director of several programs at IESE, and since many years he is a Visiting Professor at the Chinese business school CEIBS and at the Fashion Business School ISEM.

His research analyses how operations excellence and innovation can generate competitive advantage for companies, with a particular attention to service and consumer product companies. Over the years, he has had the opportunity to develop his areas of interest through teaching, research projects and consulting work. He has published more than 40 articles in international journals, such as Ergonomics, Journal of Engineering Design or Production Planning & Control, in conference proceedings and in business newspapers. He has also authored more tan 30 teaching cases and technical notes, as well as two books on operations management.

Professor Moscoso complements his scholarly work with advisory services to companies. He has worked for international consultancies as Bain & Co. and KPMG, and for over 25 years has advised clients from different industries on issues as strategy, organization, or performance and service improvement.

Areas of interest.

• Operations Management as a source of competitive advantage
• Service excellence and innovation
• Project management

Publications

Journal Articles (refereed)

ALFARO-TANCO, J. A., AVELLA, L., MOSCOSO, P., NÄSLUND, D. (2021). An Evaluation framework for the dual contribution of action research. Opportunities and challenges in the field of operations management. International Journal of Qualitative Methods, 20, 1-16. doi:10.1177/16094069211017636. AMORIM, M., LAGO, A., MOSCOSO, P., PRIETO, E. (2016). Assisted vs. Self-Checkout in Retail: An Empirical Analysis of the Impact of Operational Process Dimensions on Customer Satisfaction, Recommendation and Reuse. Journal of Service Science Research, 8 (1), 1 - 39. doi:10.1007/s12927-016-0001-z. MOSCOSO, P., LAGO, A. (2016). Investing in Supply Chain Flexibility: A Design Framework. Journal of Advanced Management Science, 4 (3), 271 - 275. doi:10.12720/joams.4.3.271-275.

Proceedings

ALFARO, J. A., AVELLA, L., MOSCOSO, P., NÄSLUND, D. (2019). Action research in operations management: an analysis of its contribution to research and managerial practice. EurOMA proceedings (pp. 166 - 176). Helsinki: European Operations Management Association . MOSCOSO, P., LAGO, A. (2012). Enriching supply chain capabilities in consumer goods business. from cost and speed to agility and adaptability. Proceedings of the 4th P&OM World Conference. 1-5 July 2012, Amsterdam (pp. 1 - 10). Amsterdam, Netherlands: AMORIM, M., LAGO, A., MOSCOSO, P. (2012). Exploring the influence of process design for customer perceived quality. Proceedings of the 4th P&OM World Conference. 1-5 July 2012, Amsterdam (pp. 1 - 10). Amsterdam, Netherlands:

Books

MOSCOSO, P., LAGO, A. (2017). Operations Management For Executives: Realize The Full Potential Of Your Company. Boston: McGraw Hill. MOSCOSO, P., LAGO, A. (2015). Gestión de operaciones para directivos. Destapa el pleno potencial de tu empresa. Boston: McGraw Hill. MOSCOSO, P. (2004). Integrales Management der Produktion. Eine praktische Anleitung zur Gestaltung von Managementsystemen. Berlin: Wissenschaftlicher Verlag Berlin).

Book Chapters

MOSCOSO, P., SEAGER, P. (2017). Operations Management: Not Just What You Do, But How You Do It. In Mike Rosenberg and Philip H. Seager (Ed.), Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty (pp. 113 - 134). LAGO, A., MARTÍNEZ DE ALBÉNIZ, V., MOSCOSO, P., VALL, A. (2016). The Role of Quick Response in Accelerating Sales of Fashion Goods. In Tsan-Ming Choi (Ed.), Analytical Modeling Research in Fashion Business (pp. 51 - 78). Berlin: Springer. MOSCOSO, P., LAGO, A. (2011). A service perspective of cultural entities and their customers. In Beatriz Muñoz-Seca Fernández-Cuesta, Josep Riverola García (Eds.), When Business Meets Culture: Ideas and Experiences for Mutual Profit (pp. 191 - 212). Basingstoke [England]: Palgrave Macmillan.

Non-refereed articles

MOSCOSO, P. (2021). Gestión de cadenas de suministro en un mundo que ya no es plano. IESE Business School Insight (158), pp. 56-63. MOSCOSO, P. (2021). Managing supply chains in a world that is no longer flat. IESE Business School Insight (158), pp. 56-63. MOSCOSO, P., LAGO, A. (2016). Cinco estrategias para innovar en operaciones. Gestión de operaciones para directivos. IESE Revista de Antiguos Alumnos (142), pp. 26 - 29.

Cases

SERRANO, A., MOSCOSO, P., SÁNCHEZ, E. (2024). PLD Space. IESE, OIT-53-E. SERRANO, A., MOSCOSO, P., SÁNCHEZ, E. (2024). PLD Space. IESE, OIT-53. MOSCOSO, P., SASTRE BOQUET, I., LAGO, A. (2024). La estrategia "Reinvención de Starbucks": el rol de su Consejo de Administración. IESE, OIT-52.

Technical Notes

MOSCOSO, P., LAGO, A. (2015). Quality Management, Lean Management and Continuous Improvement. IESE, PN-497-E. MOSCOSO, P., LAGO, A. (2015). Procurement and Outsourcing. IESE, PN-499-E. MOSCOSO, P., LAGO, A. (2015). Gestión de la calidad, lean management y mejora continua. IESE, PN-497.

Outputs in other media

MOSCOSO, P. (2020). Klares Projektmanagement statt guter Vorsätze. Damit Projekte nicht scheitern. CIO. MOSCOSO, P. (2017). El desafío: ¿cómo no morir de éxito? El Periódico de Catalunya, España. MOSCOSO, P., LAGO, A. (2016). 5 Estrategias para Innovar en Operaciones. América Economía.