Sandra
Sieber

Professor of Entrepreneurship

• Ph.D. in Management, IESE, University of Navarra
• Degree in Economics and Business Administration, Universitat Pompeu Fabra

Dr. Sandra Sieber is Professor in the Entrepreneurship Department at IESE Business School. She served as the Academic Director of the IESE Global Executive MBA for 7 years. From 2012 to 2014 she was based at IESE's New York Center, where she served as Director of Academic Programs.

She joined IESE in 2000. Previously, she was Associate Professor at University Pompeu Fabra in Barcelona, Spain. From 2001 to 2004, she was appointed as the Academic Director of the PwC-IESE ebCenter. In 2003, she was a Visiting Scholar at the Sloan School of Management, MIT.

Currently, most of her work is centered on how the digital rise is affecting organizations from a variety of perspectives. First, she avidly studies how the current technological changes impact business models, both in terms of how they allow the rise of new value propositions, as well as for their potential to impact their target markets. In this vein, she is especially interested in understanding how existing companies can increase their capabilities to quickly adapt and react, and how their main leaders have to develop a digital mindset to be able to incorporate the digital dimensions into their daily decision making.

From an industry perspective, Dr. Sieber is especially interested in those that are being transformed by recent technological advances, such as media and entertainment, telecommunications, banking, retail and automotive.

Dr. Sieber has also worked extensively on the impact of information and communication technologies on organizational and individual work practices, being especially interested in the most recent developments on the impact of social and interactive media on organizations, in particular vis-à-vis inter- and intraorganizational collaboration.

Professor Sieber has extensive experience working with executive audiences in Europe, North and South America, Asia, Middle East and Africa. She has taught, directed custom programs, and consulted with multinational companies, including Oracle, BBVA, La Caixa, Banco Santander, Telefónica, Vodafone, Komatsu, Olympus, Boston Scientific and Desigual. She regularly advises early-stage start-ups, incubators and investment funds on issues of business model and technology design.

Areas of interest.

* Strategic management and Information Systems
* ICT-enabled innovation
* Organizational learning
* The impact of ICT on work-practices
* Technology-driven industry transformation

Publications

Journal Articles (refereed)

MIRALLES, F., SIEBER, S., VALOR SABATIER, J. (2006). An Exploratory Framework for Assessing Open Source Software. Systèmes d'Information et Management, 11 (1), 85 - 103. doi:10.9876/sim.v11i1.188. ANDREU I CIVIT, R., SIEBER, S. (2005). Knowledge integration across organizations: How different types of knowledge suggest different 'Integration Trajectories'. Knowledge and Process Management, 12 (3), 153 - 160. doi:10.1002/kpm.232. WHITLEY, E. A., SIEBER, S., CÁLIZ, C., ET AL. (2004). What is it like to do an information systems PhD in Europe? Diversity in the practice of IS research. Communications of the Association for Information Systems, 13, 317 - 335. SIEBER, S., VALOR SABATIER, J. (2003). Market bundling strategies in the horizontal portal industry. International Journal of Electronic Commerce, 7 (4), 37 - 54. ANDREU I CIVIT, R., SIEBER, S. (2001). Rally racing: Knowledge and learning requirements for a winning team. Knowledge and Process Management, 8 (2), 91 - 98. doi:10.1002/kpm.118. CASSIMAN, B., SIEBER, S. (2001). El impacto de Internet sobre la estructura de los mercados. Economía Industrial (339), 13 - 24. ANDREU I CIVIT, R., SIEBER, S. (1999). La gestión integral del conocimiento y del aprendizaje. Economía Industrial (326), 63 - 72.

Working Papers

MIRALLES, F., SIEBER, S., VALOR SABATIER, J. (2005). CIO herds and user gangs in the adoption of open source software (DI-595-E). VALOR SABATIER, J., SIEBER, S. (2003). Uses and attitudes of young people toward technology and mobile telephony (DI-505-E). SIEBER, S., VALOR SABATIER, J. (2002). Market bundling strategies in the horizontal portal industry (DI-480-E). CASSIMAN, B., SIEBER, S. (2002). The impact of the Internet on market structure (DI-467-E). CASSIMAN, B., SIEBER, S. (2002). El impacto de Internet sobre la estructura de mercados (DI-467).

Articles in other publications

SIEBER, S. (2021). El "shock" de la densidad digital en nuestro negocio. Cómo afrontar una transformación que aún está por llegar. Harvard Deusto Business Review (311). SIEBER, S., ZAMORA, J. (2019). The Cybersecurity Challenge in a High Digital Density World. The European Business Review, pp. 75 - 84. CANALS, J., CASSIMAN, B., ELVIRA, M., SIEBER, S., RAES, A. (2018). Cómo la IA cambiará (o no) tu modo de dirigir. Inteligencia artificial. IESE Insight (38), pp. 47 - 54. CANALS, J., CASSIMAN, B., ELVIRA, M., SIEBER, S., RAES, A. (2018). How AI Will - and Won't - Change the Way You Manage. Artificial Intelligence. IESE Insight (38), pp. 47 - 54. ZAMORA, J., TATARINOV, K., SIEBER, S. (2018). Las fuerzas centrífugas y centrípetas que inciden en la transformación digital de los sectores. Harvard Deusto Business Review (279), pp. 18 - 31.

Books

ANDREU I CIVIT, R., BERASATEGUI RODRÍGUEZ, L., CARDONA SORIANO, P., CASTAÑOSA, C., FERNÁNDEZ, A., GARCÍA PONT, C., ... VIVES L. (2006). Mejorar la gestión de las empresas. Agunos de los mejores casos del IESE. Edición 2005. Aravaca: McGraw-Hill Interamericana de España. SIEBER, S., VALOR SABATIER, J., PORTA, V. (2005). Los sistemas de información en la empresa actual. Aspectos estratégicos y alternativas tácticas. Boston: McGraw-Hill.

Book Chapters

SIEBER, S., SEAGER, P. (2017). The Digital Economy: It's Not the Technology, It's the Business Model, Stupid!. En Mike Rosenberg and Philip H. Seager (Ed.), Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty (pp. 135 - 157). KÁGANER, E., CARMEL, E., HIRSCHHEIM, R. A., SIEBER, S. (2011). Microsourcing. In Ilan Oshri, Julia Kotlarsky and Leslie P. Willcocks (Eds.), The Handbook of Global Outsourcing and Offshoring (pp. 42 - 46). Basingstoke [England]: Palgrave Macmillan. HUGUET, R., O'CALLAGHAN, R., SIEBER, S. (2005). Fostering networking in Barcelona's innovation ecosystem. In Paul Cunningham, Miriam Cunningham (Eds.), Innovation and the Knowledge Economy. Issues, applications, case studies. Vol. 2: Information and Communication Technologies and the Knowledge Economy (pp. 638 - 644). Amsterdam: IOS Press. ANDREU I CIVIT, R., SIEBER, S. (2005). External and internal knowledge in organizations. In David Schwartz (Ed.), Encyclopedia of knowledge management (pp. 173 - 179). Hershey, PA: Idea Group Reference. SIEBER, S., VALOR SABATIER, J. (2004). Competitive dynamics of general portals. In Arthur Tatnall (Ed.), Web portals: The new gateways to Internet information and services (pp. 64 - 79). Hershey, PA: Idea Group Publishing.

Studies

SIEBER, S., VALOR SABATIER, J., PELLICER, M. (2008). Criterios de adopción de las tecnologías de información y comunicación. SIEBER, S., VALOR SABATIER, J., PELLICER, M. (2008). Criteria for adopting information and communication technologies. SIEBER, S., VALOR SABATIER, J., COMÍN, A. (2008). Las TIC como agentes de cambio en las empresas españolas y su evolución en el período 2005 a 2007 y tendencias de futuro. SIEBER, S., VALOR SABATIER, J., PÉREZ, M., COMÍN, A., PUIG, C. (2007). Tamaño y estructura del sector de las tecnologías de la información y las comunicaciones en España. SIEBER, S., VALOR SABATIER, J., GOLOBARDES, G., PUIG, C. (2007). Efectos de las innovaciones en la industria.

Cases

SIEBER, S. (2023). Google in 2023: Ready for the future of search. IESE, E-244-E. SIEBER, S. (2022). FreshDirect: Forget Delivery. Our Business Is All About Food. IESE, SI-212-E. SIEBER, S. (2022). FreshDirect: Olvídese de la entrega. En nuestra empresa, lo que importa es la comida. IESE, SI-212. SIEBER, S., RAFNSDOTTIR, A. (2018). Diversey and the Creation of the "Internet of Clean". IESE, SI-202-E. SIEBER, S., RAFNSDOTTIR, A. (2018). Diversey y la creación del 'Internet of Clean'. IESE, SI-202.

Technical Notes

CÁLIZ, C., SIEBER, S. (2002). e-Learning: Introducción a los Sistemas de Información. IESE, SIN-45. SIGURDARDOTTIR, S., SIEBER, S., RICART, J. E. (2001). The Media Industry. IESE, SIN-42-E. SIEBER, S., BERASATEGUI RODRÍGUEZ, L., ANDREU I CIVIT, R. (2000). An Introduction to Databases. IESE, SIN-34-E. SIEBER, S., BERASATEGUI RODRÍGUEZ, L., ANDREU I CIVIT, R. (2000). Una introducción a las bases de datos. IESE, SIN-34. SIEBER, S., VALOR SABATIER, J. (1997). Human decision making: Distinctive traints and common errors. IESE, ADN-243-E.