New product: WARC
The IESE Library now has access to WARC (World Advertising Research Center), an excellent resource for marketing and advertising.
WARC provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. Includes information and advice on almost any advertising and marketing issue, delivered via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.
How to access to WARC?
Access campus-wide and off campus, from the Databases page.