Facebook and Business

22/05/2012

Sieber572_MEI1_IESE_032795

Facebook and Business

Is Facebook worth its IPO? Facebook isn’t just an advertising and a gaming platform but one that in future will serve companies to connect with their customers, says Prof. Sandra Sieber. However, its weakness is that it is too generic and the advantages it offers to consumers are not transferable to the business world. It’s still Year Zero for social networks within companies, she says.

What is Facebook's true value? More than a powerful advertising or gaming platform, Facebook is poised to be the main communications platform connecting companies and customers. However, Facebook represents just one portion of the emerging social network playing field, explains IESE Prof. Sandra Sieber.

Other platforms also have huge potential, since they can offer attractive features particularly in terms of internal communications for companies. While Google+, for example, has not been highly successful in the general market, it is set to gain more traction in the future due to company-friendly features such as circles and integrated video conferencing. So it is likely that diverse social networks will continue to co-exist in the future.

Face IT- IESE Technology Blog