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- The Case Method
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Juan Manuel de Toro Martín
- Professor of Marketing
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CIEC - International Research Center for the Media Companies
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Ph.D. in Economics and Business Administration, University of Navarra
Master in Business Administration, IESE, University of Navarra
Degree in Law, Universidad Complutense de Madrid
Interests Area
* Advertising-communication
* Brand creation, management and appraisal
* Promotional strategy with the channel and the consumer
* Media management
* Marketing strategy
Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.