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Mario Capizzani
  • Mario Capizzani

  • Lecturer of Marketing

  • Ph.D. in Business Administration (Marketing), University of California Berkeley
    Master in Business Administration, IESE Business School, University of Navarra
    Master of Science in Mechanical and Aerospace Engineering, Arizona State University
    Bachelor of Science in Mechanical Engineering, Calvin College

Areas of Interest

    * Pricing and Marketing Strategy
    * Applied Marketing Research
    * Customer Management
    * Sales Force Management

Mario Capizzani holds a Ph.D. in business administration (marketing) from the Universtity of California at Berkeley, an MBA from IESE Business School, an M.Sc. in mechanical & aerospace engineering from Arizona State University, and a B.Sc. in mechanical engineering from Calvin College in the U.S.

His primary area of research is focused on behavioral and experimental economics, decision sciences, marketing strategy and pricing policies. During his Ph.D. dissertation, he empirically investigated the role that auctioneers play in determining auction outcomes, and his work was presented at an academic conference and seminars in the U.S.