Miquel
Lladó

Senior Lecturer of Strategic Management

• Degree in Economics and Business, University of Barcelona

Miquel Lladó is Senior Lecturer in the Strategic Management Department. He holds an Advanced Degree in Economics and Business from the University of Barcelona.

He combines teaching with strategic management consulting through his own firm Peak Business Advisory, and as a partner at Sopho Factory. He has experience in 20 sectors and industries. He is member of the Advisory Board at Vallformosa (wines), Adelsys (electrical solutions), Aigua de Sant Aniol (waters), You Planet (influencer marketing agency), Arcusin (bale handling equipment).

Keynote speaker for companies and institutions in Spain, Portugal, Russia, Armenia, Ukraine, Croatia, Slovenia, Greece, the UK, Italy, Romania, Brazil, Switzerland, Germany, Austria, Serbia, Georgia, Slovakia, China, Peru, the USA, Luxembourg, Mexico, France, Ireland and Andorra

He is Visiting Professor at IEDC Bled School of Management in Slovenia, AESE Business School in Portugal, Carlson Executive Academy University of Minnesota and Timoney Leadership Institute in Ireland.

He has an extensive executive background: Group President and CEO at Sara Lee Bakery Europe, CEO at Bimbo Spain & Portugal, Vice President Marketing & Sales at Bimbo Spain & Portugal, Vice President New Businesses at PepsiCo Foods Spain & Portugal, Director of Sales & Special Projects at PepsiCo Foods International in the USA as well as other executive positions. Former Member of the Board of Directors at Plasticos Tatay, Berlys, Grupo Panasa and Gomà-Camps Group.

He has completed Executive Education programs (PADE) at IESE Business School, University of Navarra , Harvard Business School, Wharton School, Kellogg School of Management, ESADE and Mc Gill University and IEDC Bled School of Management, Slovenia.

He is the author of the book Falling in Love with the Future.

He is also business cases co-author: “A true FC Barcelona icon: Xavi Hernández, from team player to team builder”,  “FC Barcelona: Developing World Class Talent”, “Dorna Sports MotoGP” and “Ricoh Spain, Transforming the Business”.

Senior Lecturer Lladó was elected “Spain’s Best Executive 2000” by the Spanish Business Association AED.

Areas of interest.

• Strategy
• Strategic Thinking
• General Management
• CEO Mentoring
• Leadership

Publications

Books

LLADÓ, M. (2021). Falling in love with the future. It's about writing it, not reading it. Barcelona: Plataforma Editorial. LLADÓ, M. (2020). Enamorarse del futuro. Va de escribirlo, no de leerlo. Barcelona: Plataforma Editorial.

Non-refereed articles

IESE INSIGHT (2020). The Big Picture. How to flourish in your career. IESE Business School Insight (157). IESE INSIGHT (2020). Pasos para diseñar tu trayectoria profesional. IESE Business School Insight (157).

Cases

LLADÓ, M., ROURE, J., SÁNCHEZ, A., SASTRE BOQUET, I. (2025). Alexia: presente y futuro de un icono del fútbol femenino. Ganadora del Balón de Oro y de la Champions League, capitana del FC Barcelona y campeona del mundo. IESE, SM-1774. DÁVILA, A., LLADÓ, M., SASTRE BOQUET, I. (2019). FC Barcelona and La Masia: Developing World-Class Talent. IESE, SM-1673-E. DÁVILA, A., LLADÓ, M., SASTRE BOQUET, I. (2019). FC Barcelona y La Masia: desarrollando talento de clase mundial. IESE, SM-1673.