Professor of Strategic Management

Nissan Chair of Corporate Strategy and International Competitiveness

On Leave

• Ph.D. in Managerial Economics and Decision Sciences, Northwestern University (Kellogg School of Management)
• Degree in Engineering and Management, K.U. Leuven, Belgium

Bruno Cassiman (Ph.D. 1996, Northwestern University) is Professor of Strategy and the Nissan Chair of Corporate Strategy and International Competitiveness in the Strategic Management Department of IESE Business School in Barcelona. He is also Professor of Strategy at the Department of Managerial Economics, Strategy and Innovation at the University of Leuven in Belgium.

His research interests have centered on the economics of strategy and innovation with a particular focus on the connections between science and industry in the innovation process.  His work has been published in the leading Economics and Management journals such as The American Economic Review, Management Science, The Strategic Management Journal, Industrial and Corporate Change, Strategic Organization, The European Economic Review, The International Journal of Industrial Organization, The Journal of International Business Studies and, Research Policy. Furthermore, he was the department editor of the Business Strategy department at Management Science from 2009 to 2017. He co-edited a book on the relation between mergers and acquisitions and innovation (M&A and Innovation: The Innovation Impact, Edward Elgar 2006) and has been a consultant to the European Commission, the Belgian, Flemish and Catalan governments on matters of innovation policy and to several companies on matters of (innovation) strategy.

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Areas of interest

* Innovation Strategy & Innovation Management
* Competitive and Corporate Strategy


Journal Articles (refereed)

UZUNCA, B., CASSIMAN, B. (2023). Entry Diversion: Deterrence by Diverting Submarket Entry. Strategic Management Journal, 44 (1), 11-47. doi:10.1002/smj.3128.
CASSIMAN, B., RICART, J. E., VALENTINI, G. (2022). Commitment and competitive advantage in a digital world. Strategy Science, 7 (2), 130-137. doi:10.1287/stsc.2022.0164.
CASSIMAN, B., CASSIMAN, D., ANCKAERT, P.-E. (2020). Fostering practice-oriented and use-inspired science in biomedical research. Research Policy, 49 (2). doi:
CASSIMAN, B., VEUGELERS, R., ARTS, S. (2018). Mind the Gap: Capturing Value from Basic Research through Combining Mobile Inventors and Partnerships. Research Policy, 47 (9), 1811 - 1824. doi:10.1016/j.respol.2018.06.015.
ARTS, S., CASSIMAN, B., GÓMEZ, J. C. (2018). Text Matching to Measure Patent Similarity. Strategic Management Journal, 39 (1), 62 - 84. doi:10.1002/smj.2699.
CASSIMAN, B., VALENTINI, G. (2016). Open Innovation: Are Inbound And Outbound Knowledge Flows Really Complementary? Strategic Management Journal, 37 (6), 1034 - 1046. doi:10.1002/smj.2375.
KOVÁCS, A., VAN LOOY, B., CASSIMAN, B. (2015). Exploring the Scope of Open Innovation: A Bibliometric Review of a Decade of Research. Scientometrics, 104 (3), 951 - 983. doi:10.1007/s11192-015-1628-0.
BELDERBOS, R., CASSIMAN, B., FAEMS, D., LETEN, B., VAN LOOY, B. (2014). Co-Ownership of Intellectual Property. Exploring the Value-Appropriation and Value-Creation Implications of Co-Patenting with Different Partners. Research Policy, 43 (5), 841 - 852. doi:10.1016/j.respol.2013.08.013.
CASSIMAN, B., GOLOVKO, E. (2011). Innovation and Internationalization Through Exports. Journal of International Business Studies, 42 (1), 56 - 75. doi:10.1057/jibs.2010.36.
CASSIMAN, B., VEUGELERS, R., ZUNIGA, P. (2010). Diversity of Science Linkages: A Survey of Innovation Performance Effects and Some Evidence from Flemish Firms. Economics-The Open Access Open-Assessment E-Journal, 4. doi:10.5018/economics-ejournal.ja.2010-33.

Working Papers

CASSIMAN, B., VANORMELINGEN, S. (2013). Profiting From Innovation: Firm Level Evidence on Markups (WP-1079-E). Barcelona: IESE.
CASSIMAN, B., VEUGELERS, R., ARTS, S. (2012). Mind the Gap: Capturing Value From Basic Research. Boundary crossing inventors and partnerships (WP-1054-E). Barcelona: IESE.
CASSIMAN, B., MAS, J. (2009). Catalan competitiveness: Science and business (DI-806-E).
CASSIMAN, B., GOLOVKO, E. (2009). Productivity of Catalan firms. International exposure and (product) innovation (DI-808-E).
CASSIMAN, B., GOLOVKO, E. (2007). Innovation and the export-productivity link (DI-688-E).


CASSIMAN, B., VEUGELERS, R., ARTS, S. (2012). How to capture value from linking to science-driven basic research: Boundary crossing inventors and partnerships. 2012 IEEE International Conference on Management of Innovation and Technology (ICMIT) (pp. 619 - 623). IEEE.

Articles in other publications

CANALS, J., CASSIMAN, B., ELVIRA, M., SIEBER, S., RAES, A. (2018). Cómo la IA cambiará (o no) tu modo de dirigir. Inteligencia artificial. IESE Insight (38), pp. 47 - 54.
CANALS, J., CASSIMAN, B., ELVIRA, M., SIEBER, S., RAES, A. (2018). How AI Will - and Won't - Change the Way You Manage. Artificial Intelligence. IESE Insight (38), pp. 47 - 54.
FERRARO, F., CASSIMAN, B. (2014). Three Trends That Will Change How You Manage. Globalization, Digitization and Politicization. IESE Insight (23), pp. 23 - 30.
FERRARO, F., CASSIMAN, B. (2014). Tres tendencias que cambiarán su forma de dirigir. Globalización, digitalización y politización. IESE Insight (23), pp. 23 - 30.
CASSIMAN, B., MENDI, P. (2011). Estrategias de innovación entre las multinacionales. Papeles de Economía Española (127), pp. 76 - 88.

Edited books

CASSIMAN, B., COLOMBO, M. (2006). Mergers and acquisitions: The innovation impact. Aldershot, UK: Edward Elgar.

Book Chapters

CASSIMAN, B., GOLOVKO, E. (2018). Internationalization, Innovation, and Productivity. In Emili Grifell-Tatjé, C.A. Knox Lovell and Robin C. Sickles (Eds.), Oxford Handbook of Productivity Analysis. Cape Town: Oxford University Press.
CASSIMAN, B. (2015). Developing an Innovation Mindset. In Canals J. (eds), Shaping Entrepreneurial Mindsets: Innovation and Entrepreneurship in Leadership Development (pp. 81 - 96). Basingstoke [England]: Palgrave Macmillan.
CASSIMAN, B., GHEMAWAT, P. (2014). Competitive Landscapes. In Cary L. Cooper (Ed.), Wiley Encyclopedia of Management. Chichester: John Wiley and Sons Ltd.
CASSIMAN, B., DI GUARDO. M.C. (2014). Innovation and Technology Management in Competitive Strategy Research. In Giovanni Battista Dagnino (Ed.), Handbook of Research on Competitive Strategy (pp. 281 - 299). Cheltenham: Edward Elgar Publishing.
CASSIMAN, B., GHEMAWAT, P. (2009). Anticipating Competitive Dynamics. In Pankaj Ghemawat (Ed.), Strategy and the Business Landscape (pp. 68 - 92). Harlow, England: Prentice Hall.


CASSIMAN, B., SALVADOR, P. F., COMÍN, A. (2007). Tecnologías digitales e Internet: Su impacto en el sector de la música.


CASSIMAN B., B., SAMILA, S., ISAAC SASTRE (2022). The Four Disruptions: the Automotive Industry in the 2020s. IESE, SM-1723-E.
MITCHELL, J., CASSIMAN, B. (2008). Ducati: En busca de la magia (A). IESE, DG-1507.
MITCHELL, J., CASSIMAN, B. (2008). Ducati: En busca de la magia (B). IESE, DG-1508.
MITCHELL, J., CASSIMAN, B. (2007). Ducati: In Pursuit of Magic (A). IESE, DG-1507-E.
MITCHELL, J., CASSIMAN, B. (2007). Ducati: In Pursuit of Magic (B). IESE, DG-1508-E.