Assistant Professor of Marketing

• Ph.D. in Marketing, HEC Paris
• Master in Management, HEC Paris

Claire Linares holds a Ph.D. in Marketing and a Master in Management from HEC Paris.

Prior to joining academia, Prof. Claire Linares worked for 10 years in brand management at international cosmetics groups. She developed skincare ranges for Guerlain, a premium beauty brand of the Louis Vuitton Moët Hennessy group. She also managed a team of product managers at the natural cosmetics group L’Occitane en Provence. She was responsible for expanding the perfume category worldwide.

Her main focus of research is at the intersection of consumer psychology and face perception. For instance, she investigates the information that people can read in consumers’ faces and the facial stereotypes that they hold. More broadly, she is interested in how consumers navigate today’s changing world, for instance how they respond to technology or to distrust in institutions.