Associate Professor of Entrepreneurship

• Ph.D., Management and Entrepreneurship, University of Colorado
• M.S., Environmental Studies, University of Colorado
• B.S., Industrial Engineering, University of Puerto Rico

Desirée Pacheco is Associate Professor of Entrepreneurship.  Prior to her doctoral studies, Professor Pacheco worked as a management and technology consultant with Accenture.  During this experience she worked with a variety of companies in defining their strategic direction and implementing new processes and systems.  In addition, Professor Pacheco has more than 10 years of experience teaching courses in the areas of entrepreneurship and strategic management, and her teaching combined active consulting with more than 50 startups and small businesses.

Dr. Pacheco’s research interests relate to the interface between institutions, entrepreneurship, and firm strategy.  She applies these areas of research to the study of sustainable business.  She is particularly interested in the strategies that entrepreneurs undertake to bring about institutional change, such as changes in policies, industry practices, and norms.  She also studies the effect of social movement activism on emerging industries and the new ventures that operate within them, and the ability of emerging industries to drive cultural shifts.

Professor Pacheco was granted the 2015 Emerging Scholar Award by the Organizations and the Natural Environment (ONE) division of the Academy of Management (the largest international association for management scholars). This award is granted to early career academics who have already made outstanding research contributions in the area of organizations and the natural environment, and who have a strong potential to continue making such contributions.

Her research has been published in the Journal of Business Venturing, Journal of Management, Organization Science, Strategic Management Journal, The Academy of Management Journal, and The Academy of Management Review, amongst other publications.

Professor Pacheco is an editorial board member of the Journal of Management and the Journal of Business Venturing.

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Areas of interest

* Sustainable Entrepreneurship
* Institutional Change and Entrepreneurship
* Social Movements and Entrepreneurship


Journal Articles (refereed)

SHANTZ, A., KISTRUCK, G., PACHECO, D., WEBB, J. (2020). How formal and informal hierarchies shape conflict within cooperatives. A Field experiment in Ghana. Academy of Management Journal, 63 (2), 503-529. doi:
WALDRON, T., NAVIS, C., ARONSON, O., YORK, J., PACHECO, D. (2019). Values-based rivalry. A Theoretical framework of rivalry between activists and firms. Academy of Management Review, 44 (4), 800-818. doi:
YORK, J. G., HARGRAVE, T. J., PACHECO, D. (2016). Converging Winds: Logic Hybridization in the Colorado Wind Energy Field. Academy of Management Journal, 59 (2), 579-610. doi:
PACHECO, D., DEAN, T. J. (2015). Firm responses to social movement pressures. A competitive dynamics perspective. Strategic Management Journal, 36 (7), 1093-1104. doi:
PACHECO, D., YORK, J. G., HARGRAVE, T. J. (2014). The Coevolution of industries, social movements, and institutions. Wind power in the United States. Organization Science, 25 (6), 1609-1632. doi:
J. DEAN, T., PACHECO, D. (2014). Green marketing. A strategic balancing act for creating value. Journal of Business Strategy, 35 (5), 14-22. doi:
PACHECO, D., DEAN, T. J., PAYNE, D. S. (2010). Escaping the green prison. Entrepreneurship and the creation of opportunities for sustainable development. Journal of Business Venturing, 25 (5), 464-480. doi:
MEEK, W. R., PACHECO, D., YORK, J. G. (2010). The impact of social norms on entrepreneurial action. Evidence from the environmental entrepreneurship context. Journal of Business Venturing, 25 (5), 493-509. doi:
PACHECO, D., YORK, J. G., DEAN, T. J., SARASVATHY, S. D. (2010). The Coevolution of institutional entrepreneurship. A tale of two theories. Journal of Management, 36 (4), 974-1010. doi:


PACHECO, D., DEAN, T. J. (2013). Firm responses to social movement pressures. A Competitive dynamics perspective. Annual Meeting Proceedings: Virtual 2020 (pp. 12351). Academy of Management Proceedings.
PACHECO, D., YORK, J. G., HARGRAVE, T. (2011). The Co-evolution of industries, social movements, and institutions. The Case of wind power. (pp. 1-6). Academy of Management Proceedings.

Book Chapters

JAMES, K., MURRAY, A., PACHECO, D. (2013). Strong communities. Integrating environmental, economic, and social sustainability through sustainability vision and culture. In Dujon, V, Dillard, J.,& Brennan, E.M. (Eds.), Social sustainability: A multilevel approach to social inclusion (pp. 54-78). Routledge.