Assistant Professor of Marketing

• Ph.D. in Economics, Massachusetts Institute of Technology

Diego Aparicio is an Assistant Professor in the Marketing Department at IESE Business School. He teaches Marketing Management in the MBA Program.

His research studies optimal pricing and assortment decisions, online platforms, retailing, and applied topics in corporate finance. Prior to joining IESE, he worked in the finance and technology industries.

His research has been featured at the NBER, The Economist, Bloomberg, and the BLS, among others.

Areas of interest

* Pricing
* Economics of Digitization
* Artificial Intelligence
* Lab Experiments
* Industrial Organization