Diego
Aparicio

Assistant Professor of Marketing

• Ph.D., Massachusetts Institute of Technology

Diego Aparicio is an Assistant Professor in the Marketing Department at IESE Business School. He teaches Marketing Management in the MBA Program.

His research studies optimal pricing and assortment decisions, and field experiments in retail and corporate finance. Prior to joining IESE, he worked in the finance and technology industries.

Areas of interest

* Pricing
* Economics of digitization
* Industrial organization