Professor of Strategic Management

• Ph.D. in Management, INSEAD
• MA/MBA, Boston University
• Financial Controller, Free University, Amsterdam

Govert Vroom is a Professor in the Strategic Management Department of IESE. Govert received his Ph.D. from INSEAD in 2005. In 2004, his doctoral proposal was awarded second place in the Organization Science dissertation proposal competition. His doctoral dissertation received the Blackwell Outstanding Dissertation Award for the best doctoral dissertation in the Business Policy and Strategy division of the Academy of Management in 2006.

Govert’s research interests include competitive strategy, corporate diversification, strategy in the networked economy, and entrepreneurship. In his research, he explores how firm characteristics, such as organizational design, ownership structure, and firm objectives, affect managerial decision making and interfirm rivalry. He is also working on how strategies are influenced by competition in network environments where critical mass, standards, and externalities play an important role. His work has been published in leading scholarly journals such as Academy of Management Journal,Management Science, Strategic Management Journal and Organization Science. He has been elected Chair of the Competitive Strategy interest group of the Strategic Management Society, a role he fulfilled in 2012.

Prior to his academic career, Govert worked in the Netherlands at KPN Telecom as a financial controller and cost management consultant. He teaches strategic management, competitive strategy, corporate strategy, and strategy in the networked economy in a wide variety of programs including the MBA, Ph.D., and international executive education.

Areas of interest

* Competitive strategy
* Managerial incentives
* Organizational design
* Industrial organization


Journal Articles (refereed)

SOHL, T., MCCANN, B. T., VROOM, G. (2022). Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship. Long Range Planning, 55 (6), Article 102215. doi:10.1016/j.lrp.2022.102215.
VAN ANGEREN, J., VROOM, G., MCCANN, B., PODOYNITSYNA, K., LANGERAK, F. (2022). Optimal distinctiveness across revenue models. Performance effects of differentiation of paid and free products in a mobile app market. Strategic Management Journal, 43 (10), 2066-2100. doi:10.1002/smj.3394.
VROOM, G., SOHL, T., MCCANN, B. T. (2020). Business model diversification and firm performance. a demand-side perspective. Strategic Entrepreneurship Journal, 14 (2), 198 - 223. doi:
SOHL, T., VROOM, G., FITZA, M. (2020). How Much Does Business Model Matter For Firm Performance? A Variance Decomposition Analysis. Academy of Management Discoveries, 6 (1). doi:10.5465/amd.2017.0136.
VANDEBROEK, T., MCCANN, B., VROOM, G. (2018). Modeling the Effects of Psychological Pressure on First-Mover Advantage in Competitive Interactions. The Case of Penalty Shoot-Outs. Journal of Sports Economics, 19 (5), 725 - 754. doi:10.1177/1527002516672060.
MCCANN, B. T., VROOM, G. (2015). Opportunity Evaluation And Changing Beliefs During The Nascent Entrepreneurial Process. International Small Business Journal, 33 (6), 612 - 637. doi:10.1177/0266242614544198.
MCCANN, B. T., VROOM, G. (2014). Competitive Behavior and Nonfinancial Objectives. Entry, Exit, and Pricing Decisions in Closely Held Firms. Organization Science, 25 (4), 969 - 990. doi:10.1287/orsc.2013.0859.
MCCANN, B. T., VROOM, G. (2010). Pricing Response to Entry and Agglomeration Effects. Strategic Management Journal, 31 (3), 284 - 305. doi:10.1002/smj.805.
VROOM, G., GIMENO, J. (2007). Ownership Form, Managerial Incentives, and the Intensity of Rivalry. Academy of Management Journal, 50 (4), 901 - 922. doi:10.5465/AMJ.2007.26279210.
VROOM, G. (2006). Organizational Design and the Intensity of Rivalry. Management Science, 52 (11), 1689 - 1702. doi:10.1287/mnsc.1060.0586.

Working Papers

VROOM, G., MCCANN, B. T. (2009). Ownership structure, profit maximization, and competitive behavior (DI-800-E).


SOHL, T., VROOM, G. (2014). Business Model Diversification, Resource Relatedness, and Firm Performance. Academy of Management Best Paper Proceedings.
SOHL, T., VROOM, G. (2013). Performance implications of Related Product-Market and Business-Model Diversification. Academy of Management Best Paper Proceedings.
VROOM, G., MCCANN, B. T. (2009). Ownership Structure, Profit Maximization, And Competitive Behavior. Academy of Management Best Paper Proceedings (pp. 1 - 6).

Articles in other publications

IESE INSIGHT, (2022). The Big Picture: The music industry's catchy rhythm. IESE Business School Insight (161).
IESE INSIGHT, (2022). El Vertiginoso ritmo de la industria musical. IESE Business School Insight (161).
SOHL, T., VROOM, G., MCCANN, B. T. (2019). La diversificación de los modelos de negocio. Cómo lograr que múltiples modelos funcionen en su empresa. Harvard Deusto Business Review (289), pp. 34 - 44.

Book Chapters

SOHL, T., VROOM, G. (2017). Mergers and Acquisitions Revisited: The Role of Business Model Relatedness. In Cary L. Cooper, Sydney Finkelstein (Eds.), Advances in Mergers and Acquisitions (pp. 99 - 113). Bingley: Emerald Group Publishing Limited.
VROOM, G. (2011). Organizational Design and the Intensity of Rivalry. In Catherine A. Maritan and Margaret A. Peteraf (Ed.), Competitive Strategy (pp. 389 - 402). Cheltenham: Edward Elgar Publishing.


SOHL, T., BURGUETE, V., TORRENS, L., VROOM, G. (2014). Foreign Direct Investment in Barcelona - A City Focused on Growth.


VROOM, G., SASTRE BOQUET, I., DESHMANE, A. (2021). Spotify: Face the Music (Update 2021). IESE, SM-1709-E.
VROOM, G., SASTRE BOQUET, I., DESHMANE, A. (2021). Spotify: cara a cara con la música (actualización del 2021). IESE, SM-1709.
VROOM, G., MARIBEL BERGES, SASTRE BOQUET, I. (2021). New Immuno-Oncology Solutions (NIOS). Aligning Stakeholders in the Biotech Industry. IESE, SM-1701-E.
MITCHELL, J., CASADESÚS-MASANELL, R., VROOM, G., SASTRE BOQUET, I. (2019). WWF and Greenpeace: Two Strategies to Save the Arctic Ocean. IESE, SM-1677-E.
SASTRE BOQUET, I., VROOM, G. (2019). Spotify: Face the Music (Update 2019). IESE, SM-1685-E.

Technical Notes

VROOM, G., DESHMANE, A., SASTRE BOQUET, I. (2021). The Music Industry in the 2020s. IESE, SMN-706-E.
LY, B. S., VROOM, G. (2012). Value Creation and Capture. Competitive Strategy. IESE, SMN-678-E.
LY, B. S., VROOM, G. (2012). Competitive dynamics. IESE, SMN-680.
LY, B. S., VROOM, G. (2012). Competitive dynamics. Competitive Strategy. IESE, SMN-680-E.
LY, B. S., VROOM, G. (2012). Mantenimiento de la ventaja competitiva. Estrategia competitiva. IESE, SMN-679.