Javier
Zamora

Professor of the Practice of Management of Operations, Information and Technology

• Ph.D. in Electrical Engineering, Columbia University
• M.Sc. in Telecommunications Engineering, Universitat Politècnica de Catalunya

Javier Zamora is a professor of the Practice of Management of Operations, Information and Technology Department at IESE Business School. He received his Ph.D in Electrical Engineering from Columbia University, and his M.Sc. in Telecommunications Engineering from the Universitat Politècnica de Catalunya. He also holds a PDG from IESE.

He is the academic director of the executive programs Executing Digital Change and Transformación Digital at IESE. His current areas of interest are focused on data-driven organizations and Artificial Intelligence and its impact on digital transformation.

Prof. Zamora’s teaching spans across all IESE programs, from MBA to Custom, and is focused on the digital transformation of organizations through the knowledge and application of new digital technologies with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset. In custom training and consulting he has been involved in projects with leading organizations such as Abbott Diagnostics, Abertis Autopistas, Airbus D&D, Alior Bank, Altice Portugal, ASEME, Asseco, ASLAN, ATEFI, Banco do Brasil, BBVA, BMW, Boehringer Ingelheim, CaixaBank, Campari Group, Cecabank, Cepsa, CGD, Chemo Group, Correos, Danone, Diana Capital, ELIA, Elzaburu, Emirates NBD, Estabanell, Flokk, Gas Natural Fenosa, Generali, Harman, HOLA, Hoteles Catalonia, HP, IBM, IFC Group, Indra, Kolektor, Laboratorios LETI, LEDS-C4, Liberty Seguros, Mapfre, Microsoft, Millenium Bank, Mutual Médica, Natixis, Novartis, OCBC Bank, Oracle, Orange, Pfizer, Penteo, Philips, Play, Primax, Quirón Salud, Red Link, Roche, Samsung, Santander, SAP, Saudi Telecom Solutions, Serunion, Schüco, Techdata, Telefónica, The European House – Ambrosetti, Tieto, Vallcompanys, Vithas and Xerox. He also regularly teaches at AESE (Portugal), IAE (Argentina), PAD (Peru) and ESE (Chile).

Prof. Zamora is co-founder of Inqbarna, a company specialized in the design, development and marketing of mobile experiences for smartphones and tablets. For eight years he was the General Manager of eNeo Labs, a company devoted to products and services for the digital home. His previous professional experience includes four years as Director of Product Development at Xbind in New York, a pioneering company in video transmission over data networks, and five years researching and implementing one of the first video-on-demand systems in the US at the Center for Telecommunications Research and the Image and Advanced Television Laboratory of Columbia University.

He served in the International Standard Organization (ISO) as editor of the MPEG-4 video standard. Javier Zamora is author of five publications in international journals and fifteen technical contributions to standard bodies. He is the author of two international patents on digital home architecture and services. From 2005 to 2009, he designed and taught the class "Topics in New Technologies and Business" in the international Master of Science in Information and Communication Technologies Dept as a visiting professor at Universitat Politècnica de Catalunya.

Areas of interest.

* Digital Transformation of Organizations
* Data-Driven Organizations
* Artificial Intelligence

Publications

Journal Articles (refereed)

ZAMORA, J., JACOBS, S., ELEFTHERIADIS, A., CHANG, S. F., ANASTASSIOU, D. (2000). A practical methodology for guaranteeing quality of service for video-on-demand. IEEE Transactions on Circuits and Systems for Video Technology, 10 (1), 166 - 178. doi:10.1109/76.825870. KALVA, H., TANG, L., HUARD, J. F., ZAMORA, J., ET AL. (1999). Implementing multiplexing, streaming, and server interaction for MPEG-4. IEEE Transactions on Circuits and Systems for Video Technology, 9 (8), 1299 - 1312. doi:10.1109/76.809164. KALVA, H., ELEFTHERIADIS, A., ZAMORA, J. (1999). Delivering object-based audio visual services. IEEE Transactions on Consumer Electronics, 45 (4), 1108 - 1111. doi:10.1109/30.809189. ZAMORA, J., ANASTASSIOU, D., CHANG, S. F., ULBRICHT, L. (1999). Objective and subjective quality of service performance of video-on-demand in ATM-WAN. Signal Processing: Image Communication, 14 (6-8), 635 - 654. doi:10.1016/S0923-5965(99)00002-8. CHANG, S. F., ELEFTHERIADIS, A., JACOBS, S., KALVA, H., ZAMORA, J. (1997). Columbia's VoD and multimedia research testbed with heterogeneous network support. Multimedia Tools and Applications, 5 (2), 171 - 184. doi:10.1023/A:1009693215780.

Articles in other publications

ZAMORA, J., RICART, J. E. (2020). Radiografía de la transformación digital en España. Seis metacompetencias críticas. Harvard Deusto Business Review (303), pp. 20-37. ZAMORA, J., HERRERA, P. (2019). How prepared is your business to make the most of AI? IESE Business School Insight (151), pp. 64 - 73. SIEBER, S., ZAMORA, J. (2019). The Cybersecurity Challenge in a High Digital Density World. The European Business Review, pp. 75 - 84. ZAMORA, J., HERRERA, P. (2019). ¿Preparado para sacar provecho a la inteligencia artificial? IESE Business School Insight (151), pp. 64 - 73. ZAMORA, J., TATARINOV, K., SIEBER, S. (2018). Las fuerzas centrífugas y centrípetas que inciden en la transformación digital de los sectores. Harvard Deusto Business Review (279), pp. 18 - 31.

Book Chapters

ZAMORA, J. (2019). Managing AI Within a Digital Density Framework. In Jordi Canals, Franz Heukamp (Eds.) (Eds.), The Future of Management in an AI World: Redefining Purpose and Strategy in the Fourth Industrial Revolution (pp. 205 - 235). Basingstoke [England]: Palgrave Macmillan.

Studies

ZAMORA, J., VALOR SABATIER, J., RICART, J. E., INFANTE MIDDLETON, N., GUERRA CORTADA, T., PÉREZ TEJADA, J. L. (2022). Data-Driven Organizations: Estudio IESE-Penteo. Diagnóstico de la transformación digital en organizaciones impulsadas por los datos por. IESE. ZAMORA, J., VALOR SABATIER, J., RICART, J. E., INFANTE MIDDLETON, N., GUERRA CORTADA, T., PÉREZ TEJADA, J. L. (2022). Data-Driven Index: IESE-Penteo Study. Diagnosis of Digital Transformation in Data-Driven Organizations. IESE. ZAMORA, J., RICART, J. E., GUERRA CORTADA, T., PÉREZ TEJADA, J. L. (2020). Estudio IESE-Penteo sobre transformación digital en España.

Cases

ZAMORA, J., SASTRE BOQUET, I. (2023). Insuring the future: Santalucía's digital transformation. IESE, OIT-12-E. ZAMORA, J., SASTRE BOQUET, I. (2023). Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (A). IESE, OIT-3-E. ZAMORA, J., SASTRE BOQUET, I. (2023). Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (B). IESE, OIT-4-E. ZAMORA, J., SASTRE BOQUET, I. (2023). Cuidados críticos: utilización del machine learning en el sector sanitario (A). IESE, OIT-3. ZAMORA, J., SASTRE BOQUET, I. (2023). Cuidados críticos: utilización del machine learning en el sector sanitario (B). IESE, OIT-4.

Technical Notes

PÉREZ BALAGUER, J., GREGORY, R. W., ZAMORA, J. (2019). Jobs to Be Done. Aplicación en entornos de alta densidad digital. IESE, SIN-62. PÉREZ BALAGUER, J., GREGORY, R. W., ZAMORA, J. (2019). Jobs to Be Done. Application in Environments of High Digital Density. IESE, SIN-62-E.