Mike
Rosenberg

Professor of the Practice of Management of Strategic Management

• Doctor of Philosophy (Management), Cranfield University
• Master’s in Business Administration, IESE, University of Navarra
• Bachelor of Science in Engineering, University of Michigan

Mike Rosenberg is a Professor of the Practice of Management in the Strategic Management Department of IESE Business School. He began teaching part time in the MBA and Global Executive programs in 1999 and joined the faculty on a full time basis in 2003.

Professor Rosenberg lectures in IESE’s MBA and Executive Education programs, where he teaches strategy, geo-politics, and sustainability and publishes a weekly blog on these topics under the title Doing Business on the Earth.

His first book, titled Strategy and Sustainability (Palgrave Macmillan, 2015), is an exploration of the link between business and the environment and looks at the issue more from the perspective of business executives rather than that of environmentalists. The second book is titled Strategy and Geopolitics (Emerald, 2017) and is written to encourage business leaders to pay more attention to what is happening around the planet. Both books offer his own frameworks for looking at these two issues.

From 2004-2009, Professor Rosenberg managed IESE’s International Executive Education Unit. He is currently the Academic Director for the Advanced Management Program in Media Entertainment and has co-edited Managing Media Businesses (Palgrave Macmillan, 2017), which is based on the course. Rosenberg is also the Academic Director for a Short Focused Program called Leading in a Matrix Organization at IESE’s campus in New York City, as well as a for a number of Custom Programs for corporate clients of the school.

Prior to join IESE Business School, Rosenberg was the Automotive Practice Leader of Heidrick & Struggles and prior to  that he spent 15 years as a Management consultant in Europe, North America and Asia for A.T. Kearney and for Arthur D. Little, primarily in the automotive sector.

Professor Rosenberg received his PhD. from Cranfield University, an MBA from IESE Business School, and a Bachelor of Science in Naval Architecture from the University of Michigan at Ann Arbor.

Areas of interest

* Long term strategy
* Scenario planning
* Climate change and alternative energy
* Automotive industry
* Leadership and decision making

Publications

Articles in other publications

ROSENBERG, M. (2017). 3 Keys to Shockproof Your Global Supply Chain. Business & Geopolitics. IESE Insight (35), pp. 23 - 30.
ROSENBERG, M. (2017). Tres claves para blindar la cadena de suministro internacional. Geopolítica y empresa. IESE Insight (35), pp. 23 - 30.
ROSENBERG, M. (2016). Seis estrategias para afrontar la sostenibilidad. Sensibilidad ambiental. IESE Insight (29), pp. 54 - 61.
ROSENBERG, M. (2016). A Strategic Approach to Sustainability. Environmental Sensibility. IESE Insight (29), pp. 54 - 61.
SHREIBER, N., ROSENBERG, M. (2015). How to Make the Matrix Work. Answering to Multiple Bosses. IESE Insight (26), pp. 46 - 53.

Books

ROSENBERG, M. (2017). Strategy and Geopolitics. Understanding Global Complexity in a Turbulent World. Bingley [etc.]: Emerald Group Publishing Limited.
ROSENBERG, M. (2015). Strategy and Sustainability. A Hard-Nosed and Clear-Eyed Approach to Environmental Sustainability For Business. Basingstoke [England]: Palgrave Macmillan.

Edited books

ROSENBERG, M., SEAGER, P. (2017). Managing Media Businesses. A Game Plan to Navigate Disruption and Uncertainty.

Book Chapters

ROSENBERG, M., BERRONE, P., ROUSSEAU, H. E. (2019). Environmental Sensibility and Firm Strategic Actions: How to Become Sustainable While Avoiding Greenwashing. In Caldart, A., Ricart, J.E. and Carrera, A. (Eds), General Management in Latin and Ibero American Organizations: A Humanistic Perspective. Abingdon, Oxon ; New York: Routledge.
ROSENBERG, M., CALDART, A., SEAGER, P. (2017). Strategy: The Soul of Your Business. In Mike Rosenberg and Philip H. Seager (Ed.), Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty (pp. 15 - 35).
ROSENBERG, M., SEAGER, P. (2017). Scenario Planning: Your Playbook for the Future. In Mike Rosenberg and Philip H. Seager (Ed.), Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty (pp. 205 - 214).
ROSENBERG, M., SEAGER, P. (2017). The Big Picture: Four Trends That Change Everything. In Mike Rosenberg and Philip H. Seager (Ed.), Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty (pp. 1 - 13).
ROSENBERG, M., FIRSTENBERG, I., SEAGER, P. (2017). Decisive Leadership: Leaders That Create Extraordinary Outcomes. In Mike Rosenberg and Philip H. Seager (Ed.), Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty (pp. 81 - 100).

Cases

PALENCIA, L., ROSENBERG, M. (2018). Químicas Bages. IESE, ASN-75-E.
PALENCIA, L., ROSENBERG, M. (2018). Químicas Bages. IESE, ASN-75.
MASSA, L., ROSENBERG, M. (2015). Alce Nero - Towards a New Business Model for Organic Food. IESE, SM-1622-E.
PIPAN, G., TIRATURYAN, A., MASSA, L., ROSENBERG, M. (2014). D-Orbit: Keeping The Thermosphere Clean. IESE, SM-1610-E.
INNES, R., ROSENBERG, M. (2014). Randall Krantz (B). Developing a sustainable career. IESE, DPO-316-E.

Technical Notes

TORELLÓ RAVENTÓS, M., ROSENBERG, M. (2017). Business and The Sustainable Development Goals. IESE, SMN-695-E.
MASSA, L., ROSENBERG, M. (2013). Managing Creativity and Innovation in Organizations. IESE, SMN-688-E.
VÁZQUEZ- DODERO, J. C., FRAGUAS, R., PALENCIA, L., ROSENBERG, M., WEBER, E. (2006). Think for Yourself. IESE, ASNN-7-E.
VÁZQUEZ- DODERO, J. C., FRAGUAS, R., PALENCIA, L., ROSENBERG, M., WEBER, E. (2006). You Are Not a Technician. IESE, ASNN-8-E.
VÁZQUEZ- DODERO, J. C., FRAGUAS, R., PALENCIA, L., ROSENBERG, M., WEBER, E. (2005). Piensa por ti mismo. IESE, ASNN-7.