Vardit Landsman joins the Marketing Department as a Visiting Professor. She comes from the Erasmus School of Economics in Rotterdam (Netherlands), where she was a professor of Quantitative Marketing. Prior to that, Vardit was also a faculty member of the marketing group at the Coller School of Management, Tel Aviv University (Israel). She has a Ph.D. in Marketing and an MSc with honors in Operations and Decision Research from Tel Aviv University.
Before completing her Ph.D., Vardit worked as a consultant for a marketing consulting company and was involved in projects across diverse industries. Following that, she was the head of the Database and Customer Research Team of a large commercial bank.
Vardit’s research explores the bridge between strategy, decision making, and empirical modeling. Her papers were published in top marketing and management journals such as Marketing Science, Management Science, and the Journal of Marketing. In her research projects, she utilizes advanced quantitative tools for firm-level managerial modeling and individual customer behavior analysis.